The Idea
Products & Services
The delivered diet has been created by our Culinary and Quality Director, Steven, and provides restaurant quality food in less than 2000kcal with low carbohydrates. Market leaders like DietChef offer plans based on 1200cals and don’t consider the types of carbohydrates/proteins required throughout the day.
The flagship store will offer our already established performance and diet shakes, juices, a full health food bar (think a high-end, quality Subway style), frozen yoghurts and health supplements. This is the first of a kind in the UK.
Problem Solved
As people have become more educated on effective dieting and nutrition, a huge market has developed for those looking for a healthy nutritious meal within City Centres and surrounding areas.
A healthy and attractive body is a combination of exercise & a healthy diet. It is widely accepted that the ratio for achieving this is at least 70% nutrition and 30% exercise. Fuelling the body effectively is therefore more important than the workouts performed.
We are offering a complete delivered diet which removes the complications & expense of prepping meals on a day to day basis. We are backing this up with well positioned stores so it's easy for people to get a perfect meal/shake.
Revenue Model
Our revenue model will come from 2 main avenues:
E-commerce site.
- Delivered Diets: sold as a 2wk & 4wk option. We anticipate 70% purchasing 2wk & 30% 4wk.
- Juice Detox's: sold at £45. Starting at 200/mth & increasing to 400/mth in the first year.
- Year 3: planning to launch our own range of health supplements inc. Proteins, Vitamins, Nut Butters etc.
Retail.
- Fresh salads, wraps & fitness meals designed by our Culinary & Quality Director.
- Fresh meal replacement and performance shakes.
- Fresh Juices.
- Smoothies & milkshakes.
- Frozen yoghurts.
- Range of health products - drinks, bars, nut butters, vitamins etc.
- Also offers an avenue for sales of diets & detoxes.
Exit Strategy
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