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Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

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We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den

10 Success Stories from 10 Years of Angels Den

10 Success Stories from 10 Years of Angels Den

From mobile-marketing software to craft-beer communities and baby products boosted by the power of NASA technology, it’s been a busy ten years at Angels Den. So we thought we would toast some of our most successful raises and their stories – here’s our selection:



Vidsy smashes the stale, traditional video advertising model and instead aligns with the booming world of mobile marketing. Their innovative platform connects brands with talented video content producers all over the web to create original micro-content that’s perfectly placed on social media.

We loved their status-quo challenging business model, and were impressed by their strong blue-chip brand partnerships and remarkable growth. But they needed capital to build their team, platform and client base. So we sought a follow-on raise for the startup, and ended up raising £1m via key investors Delin Capital and Guardian Media – the latter also a significant strategic partner due to their old and new-media credentials.


Moteefe is another innovating business that boldly empowers the creator/individual. Their platform is their product, and their process is quite simple: creators upload their design, apply their design to products, launch their line on social media, then reap the rewards.

We were attracted to their striking simplicity, strong core team, very scalable, viral business model, and how they seemed to tap into the needs and desires of the millennial generation. So we helped them raise £220k in a round that totalled over £1m in funding.


E Fundamentals

With their tagline, “Return on Intelligence”, E Fundamentals provides valuable ecommerce insight to brand owners on the effectiveness of their online retail presence, detailing key details on pricing, positioning and promotion from real-time data.

With real brand power behind them from the likes of Nestlé Purina, Douwe Egberts, General Mills, Wilkinson Sword, BirdsEye, United Biscuits, Pizza Express and Dr. Oetker, we secured the company £90k investment. They have since won two awards at the i-com Data Start-up Challenge 2017 and continue to expand on their impressive client list.


Fat Lama

Fat Lama fills a compelling gap in the sharing economy by allowing users to rent out their belongings to people nearby via their platform.

With a user-friendly interface and model that fits the millennial attitude of transient ownership, we were sold on its potential, and raised £999,814 for the startup.


Beer52 searches the globe and works with the best microbreweries they can find to deliver unusual, small-batch and unique beers directly to your door. In addition to the physical product, Beer52 are building a vibrant online community of craft-beer lovers, and are seeking to demystify the world of craft-beer making.

In our first round of funding, we raised £100,040, and £311,564 in the second.

Oxford Space Structures

Parenting is a tough business, so we were compelled to work with Oxford Space Structures and their feather-light and highly mobile products that ingeniously harness NASA satellite technology.

We partnered with the startup to lead three rounds of funding and secured £202,825 in the first, £199,879 in the second and £331,235 in the third.


Wearable Technologies

Wearable Technologies harnesses gas, noise and physiological sensors and smart hi-viz garments to create a real-time worker platform to improve industrial safety. The startup holds 40 granted patents and fits well within a legislative climate that is toughening requirements and increasing fines for safety non-compliance.

We helped the promising startup raise £552,836, and since that point, the company has had paid-for pilots from major industrial companies with tens of thousands of employees, and is on track to generate £750k revenues in 2017.



Trint transforms the laborious task of transcription by turning around transcripts of 90%+ accuracy in less than an hour. To pair with this software, Trint has also developed a dynamic platform that allows users to search, verify, edit and export.

Attracted by Trint’s scalable business model, its widespread potential and the founder’s impressive track record and ambition, we partnered with them to raise £55k through our network.



Albert puts freelancers in control of their finances by offering dynamic, mobile-based bookkeeping which keeps pace with their style of work.


With impressive usability, a loyal crowd of happy users and promising market conditions, we found the app irresistible, and raised £50k for the budding startup.


Perfect World Ice Cream

There’s not much techie about Perfect World Ice Cream, but their no-added-sugar, dairy and gluten-free ice cream is so totally relevant in today’s health-conscious climate that we had to get involved.


Now stocked at Tesco, Ocado, Holland & Barrett and Nisa, we helped the innovating food startup raise £147,360 in funding.