From mobile-marketing software to craft-beer communities and baby products boosted by the power of NASA technology, it’s been a busy ten years at Angels Den. So we thought we would toast some of our most successful raises and their stories – here’s the selection from our co-founder Bill Morrow:
Vidsy smashes the stale, traditional video advertising model and instead aligns with the booming world of mobile marketing. Their innovative platform connects brands with talented video content producers all over the web to create original micro-content that’s perfectly placed on social media.
We loved their status-quo challenging business model, and were impressed by their strong blue-chip brand partnerships and remarkable growth. But they needed capital to build their team, platform and client base. So we sought a follow-on raise for the startup, and ended up raising £1m via key investors Delin Capital and Guardian Media – the latter also a significant strategic partner due to their old and new-media credentials.
Moteefe is another innovating business that boldly empowers the creator/individual. Their platform is their product, and their process is quite simple: creators upload their design, apply their design to products, launch their line on social media, then reap the rewards.
We were attracted to their striking simplicity, strong core team, very scalable, viral business model, and how they seemed to tap into the needs and desires of the millennial generation. So we helped them raise £220k in a round that totalled over £1m in funding.
With their tagline, “Return on Intelligence”, E Fundamentals provides valuable ecommerce insight to brand owners on the effectiveness of their online retail presence, detailing key details on pricing, positioning and promotion from real-time data.
With real brand power behind them from the likes of Nestlé Purina, Douwe Egberts, General Mills, Wilkinson Sword, BirdsEye, United Biscuits, Pizza Express and Dr. Oetker, we secured the company £90k investment. They have since won two awards at the i-com Data Start-up Challenge 2017 and continue to expand on their impressive client list.
Fat Lama fills a compelling gap in the sharing economy by allowing users to rent out their belongings to people nearby via their platform.
With a user-friendly interface and model that fits the millennial attitude of transient ownership, we were sold on its potential, and raised £999,814 for the startup.
Beer52 searches the globe and works with the best microbreweries they can find to deliver unusual, small-batch and unique beers directly to your door. In addition to the physical product, Beer52 are building a vibrant online community of craft-beer lovers, and are seeking to demystify the world of craft-beer making.
In our first round of funding, we raised £100,040, and £311,564 in the second.
Oxford Space Structures
Parenting is a tough business, so we were compelled to work with Oxford Space Structures and their feather-light and highly mobile products that ingeniously harness NASA satellite technology.
We partnered with the startup to lead three rounds of funding and secured £202,825 in the first, £199,879 in the second and £331,235 in the third.
Wearable Technologies harnesses gas, noise and physiological sensors and smart hi-viz garments to create a real-time worker platform to improve industrial safety. The startup holds 40 granted patents and fits well within a legislative climate that is toughening requirements and increasing fines for safety non-compliance.
We helped the promising startup raise £552,836, and since that point, the company has had paid-for pilots from major industrial companies with tens of thousands of employees, and is on track to generate £750k revenues in 2017.
Trint transforms the laborious task of transcription by turning around transcripts of 90%+ accuracy in less than an hour. To pair with this software, Trint has also developed a dynamic platform that allows users to search, verify, edit and export.
Attracted by Trint’s scalable business model, its widespread potential and the founder’s impressive track record and ambition, we partnered with them to raise £55k through our network.
Albert puts freelancers in control of their finances by offering dynamic, mobile-based bookkeeping which keeps pace with their style of work.
With impressive usability, a loyal crowd of happy users and promising market conditions, we found the app irresistible, and raised £50k for the budding startup.
Perfect World Ice Cream
There’s not much techie about Perfect World Ice Cream, but their no-added-sugar, dairy and gluten-free ice cream is so totally relevant in today’s health-conscious climate that we had to get involved.
Now stocked at Tesco, Ocado, Holland & Barrett and Nisa, we helped the innovating food startup raise £147,360 in funding.