Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den

How The Economic Slowdown Could Affect Your Fundraising

Dear Founder, 

When I first moved to London from a very hot India, the only thing I ever looked forward to was the London Summer. And even though it is as exciting to see the sun in its full glory early this year, I am, unfortunately, more concerned by the looming winter in the financial world.  

The global economic slowdown has started to set in with major world economies now cutting down their growth forecasts. The Venture Capital world in many booming markets is clawing back at an alarming rate to prepare for the predicted recession. In the UK, the early-stage funding space has not, thus far, been vastly impacted- however as global capital markets are interlinked, this could mean a domino effect could lead to a liquidity crunch in UK’s tech world as well. 

How will that affect your fundraising?  

As most industry experts reckon, Equity Funding will become expensive, investors will become conservative with cash and take fewer risks. Your typical time frame for fundraising will now be longer than usual and valuations will drop.  

In a classic “risk on” / bullish market, startups are nudged by investors to burn cash and grab market share at any cost.  In contrast to that, in a bearish market, startups are nudged by investors to achieve positive unit economics and profitability.
Good startups learn to adjust and adapt strategy as per the market liquidity cycles, scaling rapidly during the bull run and balancing cash flow during bear markets- both with a view of profitability in sight.  

Here are some ways we have seen entrepreneurs manage past winters: 

  • Penny Saved is Penny Earned: Venture Capital has largely been associated with 'growth capital' spent to achieve rapid scale. This has encouraged high spending on customer acquisition. Now would be a good time to revisit your business spending and cut down on everything extravagant. Ideally, companies aim to take less than one year to recover the cost of acquiring a customer. Markets are always cyclical, so one may again find the opportunity to step on the gas. 


  • Build More Revenue Streams: If your business allows you to make cash through different streams, but you have chosen to stick to something that is core to your business and cut out distractions, note that we are seeing some businesses are now reconsidering those options. Finding low-cost, easy wins, and multiple sources of revenue can help you de-risk the business and buy you time until external funding comes in. 


  • Alternative Financing: At a time when the equity funding market is bearish, new-age alternative finance options can help you keep your company afloat. One such option isInvoice Financing, which helps you unlock trapped cash in less than 48 hours. Having one alternative financing option in your basket also gives equity investors more confidence in investing in your company as they feel comfortable knowing that the company won't suddenly go belly up due to cash-flow problems. To know more, just drop us a line and our Associate from the Alternative Finance team will help you explore the option, free of cost.


  • Government Grants: We are lucky in the UK when it comes to Government support for business- one such being the R&D Tax Credits. If you are a technology company you are most likely, eligible for R&D Tax Returns which can help you with some immediate cash injection into your business. If you would like some advice on how to apply for this grant, reach out to us and our partners will follow up quickly. 

At Angels Den Funding, we will do our best to support you through these times and would love to hear from you  what more we can offer.  

The startup ecosystem is a close-knit community and we, with our ecosystem partners, are committed to supporting founders such as you, through the rain and the rapture, until it is sunshine again!

Wishing you good luck,

Abhilasha Dafria
Chief Executive Officer

Disclaimer: The content of this email is not to be considered as financial advice and does not constitute any offer or solicitation to offer or recommendation of any investment product. It is for general, educational purposes only and does not take into account your individual needs, investment objectives and specific financial circumstances. It is very important to do your own analysis before making any financial ​decision based on your own personal circumstances. You should take independent financial advice from a professional in connection with, or independently research and verify, any information that you find in this email and wish to rely upon, whether for the purpose of making a financial decision or otherwise.