Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

I Agree

Not Now

£ 135,000 FUNDED SO FAR (108 %)
£ 400,000 MAXIMUM TARGET
6.75% EQUITY
11 DAYS
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108%

DREAM REALITY INTERACTIVE - Investment Opportunity

DRI is a software developer building engaging interactive experiences across the full spectrum of immersive devices. Their focus in coming years is Augmented Reality (AR), in recognition of the great creative and commercial opportunities expected. The leadership team all have 20+ years of experience and worked together previously on highly successful PlayStation AR franchises: SingStar, EyeToy Play, Wonderbook. DRI has a strategic contract with Snapchat for customer acquisition for the Singheads product in return for showcasing use of its new 3D Bitmoji.

LIVE PITCHING

Product Demo - SingHeads

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INTERVIEW WITH ENTREPRENEUR

INTERVIEW WITH LEAD INVESTOR

Interview with Nainan Shah, ex Sony

THE IDEA

Products & Services

DRI is in soft launch of a mobile AR Karaoke game, Singheads, full launch is expected late June. DRI is partnering with Snapchat to leverage their 229m daily active users. The game offers players a new song to sing everyday and the unique business model opens the mobile karaoke market to ad funded play. AR avatar heads powered by Bitmojoi (similar to Apple’s highly valued Memoji) significantly enhance the experience.

The Snapchat audience is already AR-savvy and there is a huge overlap with music engagement. The AR head gives players the opportunity to be expressive and playful, and gives shyer players a sense of anonymity, opening the market to a new set of users.

Problem Solved

The mobile karaoke market does not have a free to play ad funded offering but requires a 7 day fa $10 per month subscription post trial. The 7 songs model allows a free ad funded on ramp to enable a large active user base.

Singheads has 3 innovations:
A profitable ad-funded model, allowing free to consumer limited access to 7 songs at a time. With a new song everyday (for engagement) and an old song being retired everyday.
A curated catalogue of audience relevant material at a lower subscription cost to the consumer.
The advanced use of 3D avatars gives confidence to the shy/casual players and is unique to karaoke games.

Revenue Model

Singheads will operate 4 revenue opportunities each of which is GP positive:
Ad funded. Free to consumers, players watch ads in between plays. The game has a clever use of rewarded ads (5x the interstitial ad) for players to choose different songs or increase scores.
In app purchase. Singheads retires one song everyday. Players can buy a bookmark to keep a song for longeror digital vanity items such as exclusive hats & glasses.
Singheads can be sponsored in the same way Snapchat filters are sponsored.
Subscription. Singheads will offer a low price subscription of a curated song catalogue.

Our forecast ranges from $1m to $10m per year profit with key variables of performance.