DRI is a software developer building engaging interactive experiences across the full spectrum of immersive devices. Their focus in coming years is Augmented Reality (AR), in recognition of the great creative and commercial opportunities expected. The leadership team all have 20+ years of experience and worked together previously on highly successful PlayStation AR franchises: SingStar, EyeToy Play, Wonderbook. DRI has a strategic contract with Snapchat for customer acquisition for the Singheads product in return for showcasing use of its new 3D Bitmoji.
Product Demo - SingHeads
Interview with Nainan Shah, ex Sony
DRI is in soft launch of a mobile AR Karaoke game, Singheads, full launch is expected late June. DRI is partnering with Snapchat to leverage their 229m daily active users. The game offers players a new song to sing everyday and the unique business model opens the mobile karaoke market to ad funded play. AR avatar heads powered by Bitmojoi (similar to Apple’s highly valued Memoji) significantly enhance the experience.
The Snapchat audience is already AR-savvy and there is a huge overlap with music engagement. The AR head gives players the opportunity to be expressive and playful, and gives shyer players a sense of anonymity, opening the market to a new set of users.
The mobile karaoke market does not have a free to play ad funded offering but requires a 7 day fa $10 per month subscription post trial. The 7 songs model allows a free ad funded on ramp to enable a large active user base.
Singheads has 3 innovations:
A profitable ad-funded model, allowing free to consumer limited access to 7 songs at a time. With a new song everyday (for engagement) and an old song being retired everyday.
A curated catalogue of audience relevant material at a lower subscription cost to the consumer.
The advanced use of 3D avatars gives confidence to the shy/casual players and is unique to karaoke games.
Singheads will operate 4 revenue opportunities each of which is GP positive:
Ad funded. Free to consumers, players watch ads in between plays. The game has a clever use of rewarded ads (5x the interstitial ad) for players to choose different songs or increase scores.
In app purchase. Singheads retires one song everyday. Players can buy a bookmark to keep a song for longeror digital vanity items such as exclusive hats & glasses.
Singheads can be sponsored in the same way Snapchat filters are sponsored.
Subscription. Singheads will offer a low price subscription of a curated song catalogue.
Our forecast ranges from $1m to $10m per year profit with key variables of performance.
DRI is in soft launch of a mobile AR Karaoke game, Singheads, full launch is expected late June. DRI is partnering with Snapchat to leverage their 229m daily active users. The game offers players a new song to sing everyday and the unique business model opens the mobile karaoke market to ad funded play. AR avatar heads powered by Bitmojoi (similar to Apple’s highly valued Memoji) significantly enhance the experience.
The Snapchat audience is already AR-savvy and there is a huge overlap with music engagement. The AR head gives players the opportunity to be expressive and playful, and gives shyer players a sense of anonymity, opening the market to a new set of users.
The mobile karaoke market does not have a free to play ad funded offering but requires a 7 day fa $10 per month subscription post trial. The 7 songs model allows a free ad funded on ramp to enable a large active user base.
Singheads has 3 innovations:
A profitable ad-funded model, allowing free to consumer limited access to 7 songs at a time. With a new song everyday (for engagement) and an old song being retired everyday.
A curated catalogue of audience relevant material at a lower subscription cost to the consumer.
The advanced use of 3D avatars gives confidence to the shy/casual players and is unique to karaoke games.
Singheads will operate 4 revenue opportunities each of which is GP positive:
Ad funded. Free to consumers, players watch ads in between plays. The game has a clever use of rewarded ads (5x the interstitial ad) for players to choose different songs or increase scores.
In app purchase. Singheads retires one song everyday. Players can buy a bookmark to keep a song for longeror digital vanity items such as exclusive hats & glasses.
Singheads can be sponsored in the same way Snapchat filters are sponsored.
Subscription. Singheads will offer a low price subscription of a curated song catalogue.
Our forecast ranges from $1m to $10m per year profit with key variables of performance.