This funding round has closed
Migrate is a new automatic energy switching platform, which saves households money on their energy bills, for free, and every year without them having to do a thing.
106% of minimum goal raised
Lead investor: Daniel Kaye |
Minimum Target £ 575,000 |
Minimum investment amount £ 10,000 |
Maximum Target £ 750,000 |
Maximum investment amount £ 749,999 |
Migrate is here to save you money on your energy bills, every single year, and it won’t cost you anything. Did you know that most suppliers put you on a 12-month fixed tariff contract, and on expiry move you onto a much higher rate? The average household, as a result, is overpaying by around £300 per year, and it could even be as much as £700-800 for larger households. Migrate’s automatic switching technology means you never need to worry about that again. Our technology scours the market and re-switches to the cheapest deals every time your current tariff is about to expire.
A user signs up to Migrate, and Migrate automatically ensures they are on the cheapest energy deal every year, without them having to lift a finger; all for free. Automatic switching is a very new vertical, with only 200,000 people signed up to date, and that should be heading in to the millions in the coming years. Migrate aims to take advantage of this trend. Migrate's technology is best-in-class, generating the biggest savings of any free switching service.
There are 27m households in the UK, switching penetration is around 20% and as a result c65% of UK households are currently say on expensive Standard Variable Tariffs (SVTs). This means the majority of UK households are overpaying on their energy by 30% more than they need to, and could therefore save £300 by switching energy supplier. With switching penetration remaining so low and the process deemed to be too complicated and time consuming for many, it is clear the existing price comparison model has not worked for enough people. We think Migrate and automatic energy switching technology is the answer.
Every time Migrate switch a household's energy supplier, Migrate is paid a fixed fee of £36 from the supplier (for a dual fuel switch). This is the same no matter the supplier. This means that Migrate has recurring annual revenues relative to transactional-based price comparison websites, and our service should be an inherently sticky one. The key is to get our CPAs in the right place as quickly as possible such that the CAC/LTA starts to look very attractive and we can scale quickly.
A user signs up to Migrate, and Migrate automatically ensures they are on the cheapest energy deal every year, without them having to lift a finger; all for free. Automatic switching is a very new vertical, with only 200,000 people signed up to date, and that should be heading in to the millions in the coming years. Migrate aims to take advantage of this trend. Migrate's technology is best-in-class, generating the biggest savings of any free switching service.
There are 27m households in the UK, switching penetration is around 20% and as a result c65% of UK households are currently say on expensive Standard Variable Tariffs (SVTs). This means the majority of UK households are overpaying on their energy by 30% more than they need to, and could therefore save £300 by switching energy supplier. With switching penetration remaining so low and the process deemed to be too complicated and time consuming for many, it is clear the existing price comparison model has not worked for enough people. We think Migrate and automatic energy switching technology is the answer.
Every time Migrate switch a household's energy supplier, Migrate is paid a fixed fee of £36 from the supplier (for a dual fuel switch). This is the same no matter the supplier. This means that Migrate has recurring annual revenues relative to transactional-based price comparison websites, and our service should be an inherently sticky one. The key is to get our CPAs in the right place as quickly as possible such that the CAC/LTA starts to look very attractive and we can scale quickly.