PLAYin CHOC stands for beautifully designed products, delicious organic vegan chocolate, inspiring educational creative toys, positive environmental messages, and no plastic. Positioned in the organic chocolate and chocolate and toy market, PLAYin CHOC aims to dominate the premium yet affordable kids gifting market for chocolate and toys and expand our product presence into hundreds of thousands of stockists globally in the following markets: food, gift, cultural attractions, hotels, travel, duty free, airlines. With a strong brand image, registered trade marks and design rights, experienced team, and first mover advantage, PLAYin CHOC is well positioned to dominate this market.
PLAYin CHOC manufactures a range of chocolate gift products. In total we have 10 product types or SKUs (stock keeping units) in the range which centre around our multi award-winning signature PLAYin CHOC kids cube. There are 46 different designs to collect which all include a 3D puzzle toy, a fun facts educational info card, and 2 x 10g organic vegan chocolates. We also sell the chocolate only in 5 and 10 piece boxes. The range is:
Endangered animals - 18 designs
Woodland animals - 18 designs
Rabbit collection - 4 designs
Christmas collection - 6 designs
Advent Calendar - (Christmas and Woodland combined)
Chocolate only - 5 piece box
Chocolate only - 10 piece box
Previously to PLAYin CHOC it was impossible to find an allergen free chocolate and plastic free toy together in one package. Existing chocolate and toy gifts tended to be high in dairy, soy and refined sugar with plastic toys. PLAYin CHOC solves several problems in one go:
- allergen free chocolate (no dairy, eggs, soy, gluten, refined sugar, nuts or sesame)
- plastic free toys (made from 100% recycled card)
- creative, educational with positive environmental message (stimulates children's minds as opposed to passive play)
Parents are prepared to pay for high quality organic ingredients to feed their children and themselves, and pay for a well designed, stimulating, educational gift
3 key revenue generation models:
1. Direct to stockist sales - achieved predominantly via attending targeted trade shows, in addition to emailing/sampling/telesales
We get regular repeat business from many of our stockists such as our hotel stockists, gift, food, concept shops and cultural attraction stockists
2. Distributor sales - achieved by meeting distributors at trade shows and emailing/sampling/telesales
We get regular repeat business from our 3 distributors - 2 in the UK and 1 in Norway
3. Consumer web sales - driven by social media, pubic relations and some consumer shows to drive awareness
We get a regular flow of business from consumers on our website and this is growing
PLAYin CHOC manufactures a range of chocolate gift products. In total we have 10 product types or SKUs (stock keeping units) in the range which centre around our multi award-winning signature PLAYin CHOC kids cube. There are 46 different designs to collect which all include a 3D puzzle toy, a fun facts educational info card, and 2 x 10g organic vegan chocolates. We also sell the chocolate only in 5 and 10 piece boxes. The range is:
Endangered animals - 18 designs
Woodland animals - 18 designs
Rabbit collection - 4 designs
Christmas collection - 6 designs
Advent Calendar - (Christmas and Woodland combined)
Chocolate only - 5 piece box
Chocolate only - 10 piece box
Previously to PLAYin CHOC it was impossible to find an allergen free chocolate and plastic free toy together in one package. Existing chocolate and toy gifts tended to be high in dairy, soy and refined sugar with plastic toys. PLAYin CHOC solves several problems in one go:
- allergen free chocolate (no dairy, eggs, soy, gluten, refined sugar, nuts or sesame)
- plastic free toys (made from 100% recycled card)
- creative, educational with positive environmental message (stimulates children's minds as opposed to passive play)
Parents are prepared to pay for high quality organic ingredients to feed their children and themselves, and pay for a well designed, stimulating, educational gift
3 key revenue generation models:
1. Direct to stockist sales - achieved predominantly via attending targeted trade shows, in addition to emailing/sampling/telesales
We get regular repeat business from many of our stockists such as our hotel stockists, gift, food, concept shops and cultural attraction stockists
2. Distributor sales - achieved by meeting distributors at trade shows and emailing/sampling/telesales
We get regular repeat business from our 3 distributors - 2 in the UK and 1 in Norway
3. Consumer web sales - driven by social media, pubic relations and some consumer shows to drive awareness
We get a regular flow of business from consumers on our website and this is growing