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Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

  • £ 12,750 FUNDED SO FAR (17 %)
  • £ 150,000 MAXIMUM TARGET
  • 20.00% EQUITY
  • 9 DAYS
  • SIGN IN TO SEE MORE
17%

SCENT & CO - Investment Opportunity

Their mission is to revolutionise the way individuals perfume by bringing the ultimate fragrance playground right to their fingertips. By way of a £14.95 a month subscription service that allows members to choose from over 500+ designer colognes and perfumes each month! Allowing customers desired flexibility, affordability and portability. Since May 2017, with minimal marketing spend they have had 1500 customers and currently have 850 loyal subscribers. They are looking for investment to reach 7000 subscribers by next April and to improve customer experience to reduce churn (currently 8%).

THE IDEA
Products & Services

Fragrance Subscription: They send you a 30-day supply (10ml) of a fragrance of your choice OR their scent experts pick the perfect scent for you (depending on your answers to a questionnaire). For example, this month you pick Gucci – Guilty and they will send you a month’s supply of Gucci – Guilty. Next month, you pick Creed – Aventus…

3 main products: 1. £14.95/Monthly or £43.47/3-monthly or £161.88/yearly - cancel anytime. Additional cases at £6.99. 2. Individual fragrances at £19.99 or a set of 3 at £49.99. 3. Gift cards from £25-£100 are also sold.

Problem Solved

1. FLEXIBILITY AND PORTABILITY: Signature scents are a Passé. Consumers have gone from seeing scent as hair styles to hand-bags or ties. That is, fragrances are worn depending on occasion. Purchasing 10mls allows such flexibility without wastage and portability in their travel-friendly case.

2. AFFORDABILITY: While 2000 new scents are realised each year, it costs £70 on average to buy 50ml of a perfume. Buying 10ml for £15 is a much more affordable option to keep up with the newest scents.

3. TESTING: Deliberation on a scent inside a shop is not possible, given fragrances change smell over a 10-hour window and your nose physically shuts down after you smell 2-3 scents.

Revenue Model

96% Rev from subscriptions: They currently have an LTV of £24. As the loyal subscriber base grows, not only can it be leveraged to purchase fragrances at better prices from wholesalers but also to advertise perfume brands or even make-up brands. Verticals such as scented oils and full-bottles can also be explored.

Exit Strategy
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Minimum Target £ 75,000 Maximum Target £ 150,000 Minimum investment amount £ 10,000 Maximum investment amount £ 150,000
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Gallery

The Idea

Products & Services

Fragrance Subscription: They send you a 30-day supply (10ml) of a fragrance of your choice OR their scent experts pick the perfect scent for you (depending on your answers to a questionnaire). For example, this month you pick Gucci – Guilty and they will send you a month’s supply of Gucci – Guilty. Next month, you pick Creed – Aventus…

3 main products: 1. £14.95/Monthly or £43.47/3-monthly or £161.88/yearly - cancel anytime. Additional cases at £6.99. 2. Individual fragrances at £19.99 or a set of 3 at £49.99. 3. Gift cards from £25-£100 are also sold.

Problem Solved

1. FLEXIBILITY AND PORTABILITY: Signature scents are a Passé. Consumers have gone from seeing scent as hair styles to hand-bags or ties. That is, fragrances are worn depending on occasion. Purchasing 10mls allows such flexibility without wastage and portability in their travel-friendly case.

2. AFFORDABILITY: While 2000 new scents are realised each year, it costs £70 on average to buy 50ml of a perfume. Buying 10ml for £15 is a much more affordable option to keep up with the newest scents.

3. TESTING: Deliberation on a scent inside a shop is not possible, given fragrances change smell over a 10-hour window and your nose physically shuts down after you smell 2-3 scents.

Revenue Model

96% Rev from subscriptions: They currently have an LTV of £24. As the loyal subscriber base grows, not only can it be leveraged to purchase fragrances at better prices from wholesalers but also to advertise perfume brands or even make-up brands. Verticals such as scented oils and full-bottles can also be explored.

Exit Strategy
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You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
  • £ 12,750 FUNDED SO FAR (17 %)
  • £ 150,000 MAXIMUM TARGET
  • 20.00% EQUITY
  • 9 DAYS
  • SIGN IN TO SEE MORE
17%