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Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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TOAD.AI - Investment Opportunity

The advertising industry is rapidly changing as agencies are being replaced by technology. TOAD.ai is an advertising company founded by data scientists, software engineers and architects. They are a data-driven machine for a scientific client. TOAD have a vision of a global platform for OOH, IoT and multi-media, that is able to blur the lines between online and offline and serve bespoke and responsive advertising content across the globe and across connected media. No more need for local agencies or fragmented platforms.

THE IDEA
Products & Services

TOAD.ai is a marketplace for OOH advertising and supports both the supply and demand sides of the market. It provides technical infrastructure to supply-side Media Owners like JCDecaux, Clear Channel and Primesight to trade their inventory. It also markets and makes their inventory discoverable, and drives value for locations using audience data. On the demand-side it helps ad agencies and brands buying direct by diversifying their offering. A platform to plan OOH campaigns and increases the efficiency of legacy planning processes that use calls, emails and spreadsheets. It’s 100x faster! It also upskills brands buying direct so they can plan and invest without specialist brokers or agencies

Problem Solved

Outdoor Advertising or OOH (Out-Of-Home) is the only major advertising medium that doesn't have an online trading platform. The market still relies on calls and emails to connect a fragmented ecosystem. This creates a notoriously high administrative burden and lost sales, as marketers have grown accustomed to more convenient, online platform-based execution. These moreover have audience measurement and reporting. This is all in spite of OOH having the best value in terms of cost per impression. By consolidating over 1/2m locations across 100 operators and adding audience data, now anyone can locate sites, assess audience demographics and book campaigns in seconds. It’s 100x faster!

Revenue Model

1. Platform SaaS - monthly subs charged annually in advance. For Agencies and enterprise clients. Sold on a tiered structure. Features unlocked with higher pricing such as powerful datasets, multiple simultaneous campaigns, reporting, attribution. 2. Platform Commission - infrequent users and low spends use basic platform. Charged as % Media Spend. 3. Media Owner BMS - Booking Management System for Media Owners to replace spreadsheets. 4. Concierge - bespoke planning service. Charged as commission - % media spend - and/or retainer fee. 5. Technical services - data science, app & software development, design. 6. Miscellaneous: website display ads, featured sites/campaign packages, bolt-ons.

Exit Strategy

They are looking for a 5-year exit to:

Media Groups
Acquire tech to capture market share, maintain a USP to differentiate to clients, and innovate without cumbersome in-house development. Eg: GroupM, Havas, Dentsu Aegis, IPG, Publicis.

Digital Publishers & Technology
Digital tech is diversifying into IoT, enabling them to reach new audiences and service products. Eg: Alphabet, Amazon, Netflix (recently acquired a billboard co), Adobe.

IT & Telco
Synergistic companies benefit from revenue from their applied data and can add value. Eg: Telefonica, Verizon, IBM.

Consultancies
Acquire data, devs and agencies for branding and business intelligence. Eg: PWC, Deloitte, Accenture.

Minimum Target £ 500,000 Maximum Target £ 500,000 Minimum investment amount £ 10,000 Maximum investment amount £ 500,000
Share On Website Visit site Location LONDON
Gallery
  • (TOAD.ai) gallery

The Idea

Products & Services

TOAD.ai is a marketplace for OOH advertising and supports both the supply and demand sides of the market. It provides technical infrastructure to supply-side Media Owners like JCDecaux, Clear Channel and Primesight to trade their inventory. It also markets and makes their inventory discoverable, and drives value for locations using audience data. On the demand-side it helps ad agencies and brands buying direct by diversifying their offering. A platform to plan OOH campaigns and increases the efficiency of legacy planning processes that use calls, emails and spreadsheets. It’s 100x faster! It also upskills brands buying direct so they can plan and invest without specialist brokers or agencies

Problem Solved

Outdoor Advertising or OOH (Out-Of-Home) is the only major advertising medium that doesn't have an online trading platform. The market still relies on calls and emails to connect a fragmented ecosystem. This creates a notoriously high administrative burden and lost sales, as marketers have grown accustomed to more convenient, online platform-based execution. These moreover have audience measurement and reporting. This is all in spite of OOH having the best value in terms of cost per impression. By consolidating over 1/2m locations across 100 operators and adding audience data, now anyone can locate sites, assess audience demographics and book campaigns in seconds. It’s 100x faster!

Revenue Model

1. Platform SaaS - monthly subs charged annually in advance. For Agencies and enterprise clients. Sold on a tiered structure. Features unlocked with higher pricing such as powerful datasets, multiple simultaneous campaigns, reporting, attribution. 2. Platform Commission - infrequent users and low spends use basic platform. Charged as % Media Spend. 3. Media Owner BMS - Booking Management System for Media Owners to replace spreadsheets. 4. Concierge - bespoke planning service. Charged as commission - % media spend - and/or retainer fee. 5. Technical services - data science, app & software development, design. 6. Miscellaneous: website display ads, featured sites/campaign packages, bolt-ons.

Exit Strategy

They are looking for a 5-year exit to:

Media Groups
Acquire tech to capture market share, maintain a USP to differentiate to clients, and innovate without cumbersome in-house development. Eg: GroupM, Havas, Dentsu Aegis, IPG, Publicis.

Digital Publishers & Technology
Digital tech is diversifying into IoT, enabling them to reach new audiences and service products. Eg: Alphabet, Amazon, Netflix (recently acquired a billboard co), Adobe.

IT & Telco
Synergistic companies benefit from revenue from their applied data and can add value. Eg: Telefonica, Verizon, IBM.

Consultancies
Acquire data, devs and agencies for branding and business intelligence. Eg: PWC, Deloitte, Accenture.

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