30%
UNITED MEDICINE

Healthcare knowledge sharing platform. There are huge variations in medical decisions that result in poor patient care. A key reason for this is that knowledge sharing is still overwhelming local and doctors cannot reference their own practice against a wider body of peers. United Medicine transforms this process, enabling all doctors to not only see the latest developments but understand how that changes real world practice.

THE IDEA
Products & Services

United Medicine provides services to healthcare professionals that make staying up to date quicker, more engaging, and easier to relate to their own practice. We do this by providing highly curated feeds of information and then allowing clinicians to collectively share their expertise to better understand how it will change front-line medicine.

At the same time United Medicine uses this unique community to provide valuable services to medical industry. Our platform allows clients to gather insights on how commercial products are used in front-line medicine, whilst also creates a novel channel to signpost to research and educational material.

Problem Solved

Your doctor has an enormous challenge not only to find the latest research, but understand and apply it to patients. If and when they find the time to do this, his or her interpretation of that evidence is informed almost entirely by local, inward facing discussion. The result is inconsistent care to the detriment of patients.

United Medicine is creating a disruptive change to how we share knowledge in healthcare. Providing clinicians with the cutting edge research, and then allowing them to combine their experience to create a crowd-sourced picture of what is current, real world, evidence based medicine. The result: better informed doctors providing better care.

Revenue Model

Our commercial strategy reflects a proven & growing market for digital engagement with doctors and other healthcare professionals. Our model includes 2 core revenue streams:

1. Subscription revenue to our medical industry insights platform. We charge medical industry companies between £8K - £40K (rising to £100K) annually for access to an insights dashboard & reporting tool that enables them to see how their, and their competitors’ products are being used in the front-line.

2. Pay Per Click revenue. Charging medical industry clients PPC fees to signpost targeted clinicians to research / educational material related to their products and services.

Exit Strategy

Our intention is to exit within 5 years through private acquisition. Below are examples of acquisitions of online insight data platforms from medical and financial industries

Doctors.net.uk acquired by M3
Sermo acquired by WorldOne
BC partners acquired by C6 intelligence

Minimum Target £ 300,000 Maximum Target £ 500,000 Minimum Investment £ 5,000 Maximum Investment £ 500,000
Share On Website Visit site Location LONDON
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The Idea

Products & Services

United Medicine provides services to healthcare professionals that make staying up to date quicker, more engaging, and easier to relate to their own practice. We do this by providing highly curated feeds of information and then allowing clinicians to collectively share their expertise to better understand how it will change front-line medicine.

At the same time United Medicine uses this unique community to provide valuable services to medical industry. Our platform allows clients to gather insights on how commercial products are used in front-line medicine, whilst also creates a novel channel to signpost to research and educational material.

Problem Solved

Your doctor has an enormous challenge not only to find the latest research, but understand and apply it to patients. If and when they find the time to do this, his or her interpretation of that evidence is informed almost entirely by local, inward facing discussion. The result is inconsistent care to the detriment of patients.

United Medicine is creating a disruptive change to how we share knowledge in healthcare. Providing clinicians with the cutting edge research, and then allowing them to combine their experience to create a crowd-sourced picture of what is current, real world, evidence based medicine. The result: better informed doctors providing better care.

Revenue Model

Our commercial strategy reflects a proven & growing market for digital engagement with doctors and other healthcare professionals. Our model includes 2 core revenue streams:

1. Subscription revenue to our medical industry insights platform. We charge medical industry companies between £8K - £40K (rising to £100K) annually for access to an insights dashboard & reporting tool that enables them to see how their, and their competitors’ products are being used in the front-line.

2. Pay Per Click revenue. Charging medical industry clients PPC fees to signpost targeted clinicians to research / educational material related to their products and services.

Exit Strategy

Our intention is to exit within 5 years through private acquisition. Below are examples of acquisitions of online insight data platforms from medical and financial industries

Doctors.net.uk acquired by M3
Sermo acquired by WorldOne
BC partners acquired by C6 intelligence

The Market

Market & Competition

$1.35 Billion spent on digital promotion to clinicians globally in 2014 by pharmaceutical companies (Source: IMS Health). This does not include medical technology and other areas of medical industry that will contribute further to this spend.

Digital spend increased by 37.2% between 2013 – 2014 alone and has been increasing between 30 – 40% year on year since 2012

Indirect competition in this space can be broken down broadly into two groups:

1. Platforms providing the ability to discuss clinical cases including Medshr and SERMO.
2. Platforms that curate and/or provide expert reviews of research including Univadis & Medscape.

Funding Details

This funding round is key to enable us action our growth strategy and achieve scale in target medical specialities (inc. Oncology & Critical Care) across the UK and North America.

1. Support further development of our digital platform (including mobile apps) to provide the fidelity and breadth of functionality required to grow our clinical community.

2. Action key aspects of our marketing and growth strategy that include (but not limited too):
a. Conference partnerships
b. Develop a key opinion leader network of influential healthcare professionals
c. Email marketing & digital publication advertising
d. Paid social media marketing

3. Hire of key team members.

This pitch will only be able to close if it hits its minimum target. If it does hit its minimum target, it will then fund until it hits its maximum target or until the pitch end date, whichever comes first.

Other Info

Our current site has achieved significant traction that has enabled us to develop key partnerships that will support the next steps for United Medicine inc:

1. Established user base across several hospitals in the UK from Poole to South Yorkshire.
2. Selected for the new NHS Clinical Entrepreneur Accelerator Program
3. Selected for the Southampton Science Park ‘Catalyst’ incubator programme
4. Partnership with Health Education England Technology Enhanced Learning (TEL) team.
5. Partnership with Health Education South London where United Medicine is being rolled out across key centres such as Guy’s & St Thomas’, Kings, and St George’s Hospitals

FORUM

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