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BUBBL

Bubbl is a geolocation services start up based in London. The company's in-house tech team have developed a groundbreaking solution for responsive, hyper-local customer engagement for mobile - offering a real alternative to ads on mobile. Bubbl’s tech is an award-winning alternative for next generation dynamic push notifications via mobile and is the most advanced technology in this emerging market (predicted size £40bn 2022). The company has an International patent pending, scalable subscription models in place with milestone clients and paid trials in play. Tech is GDPR compliant, privacy first focused with potential to exploit emerging Ethereum capability.

THE IDEA
Products & Services

Bubbl is a dashboard for marketers and brands to allow them to easily input content for location triggered live messaging, mobile surveys, audio or streamed visual content, real time AB testing, e-commerce, footfall counts and more. Bubbl is a B2B2C app API/plugin that unlocks next generation rich media geofence triggered notifications. It doesn’t take expensive developer time, provides ready-made pick & mix features for brands and marketers and plugs into any app. It allows broadcast or personalised realtime engagement, data capture and analytics, whilst maintaining privacy & control over engagement for the consumer, an important element as the data industry moves towards GDPR compliance.

Problem Solved

Problem solved for marketers: builds direct relationships and retains app users, avoiding brand damage caused by broadcasting conversations via social media. Existing geo targeting solutions are complex to use without geo marketing experience whilst GDPR is also a barrier with existing solutions. Beacon hardware can be unreliable and ads to mobile rarely work and impact is difficult to evidence. Problem solved for consumers: Need location or time relevance to really engage. They want privacy of personal data and control over their engagement with brands. With Bubbl, there is no battery drain as with other location based services.

Revenue Model

The Bubbl product has 3 key revenue streams:
1. Licensing - A white label solution that can be used by clients either to promote their own brand or as affiliate to allow others to piggyback a brand's app that acts as a reseller for others creating a media platform and marketplace.
2. SAAS- Anyone can access a % of the system
3. Campaign Services - Light touch service to introduce the solutions to the business, brings in revenue as a campaign management service or partnerships development resource and Bespoke paid-for plugins developed that also make core proposition stronger.

Exit Strategy

They expect to fully utilise investment within 10 months, breaking even in a similar timescale.
Potential return will be achieved through growth, investing in sales and marketing to build enterprise sales, develop direct SaaS pipeline and manage key accounts with reseller partners. Tech development to extend capability and advance State-of-the-Art in the MarTech space.
Acquisition or Merger - developing commercial partnerships with potential acquisition partners to prove technical capability.
For both exit strategies they plan to demonstrate commercial viability through strategic commercial trials and growing pipeline with core commercial partners who are prominent in their industries

Minimum Target £ 150,000 Maximum Target £ 350,000 Minimum investment amount £ 15,000 Maximum investment amount £ 350,000
Share On Website Visit site Location LONDON
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The Idea

Products & Services

Bubbl is a dashboard for marketers and brands to allow them to easily input content for location triggered live messaging, mobile surveys, audio or streamed visual content, real time AB testing, e-commerce, footfall counts and more. Bubbl is a B2B2C app API/plugin that unlocks next generation rich media geofence triggered notifications. It doesn’t take expensive developer time, provides ready-made pick & mix features for brands and marketers and plugs into any app. It allows broadcast or personalised realtime engagement, data capture and analytics, whilst maintaining privacy & control over engagement for the consumer, an important element as the data industry moves towards GDPR compliance.

Problem Solved

Problem solved for marketers: builds direct relationships and retains app users, avoiding brand damage caused by broadcasting conversations via social media. Existing geo targeting solutions are complex to use without geo marketing experience whilst GDPR is also a barrier with existing solutions. Beacon hardware can be unreliable and ads to mobile rarely work and impact is difficult to evidence. Problem solved for consumers: Need location or time relevance to really engage. They want privacy of personal data and control over their engagement with brands. With Bubbl, there is no battery drain as with other location based services.

Revenue Model

The Bubbl product has 3 key revenue streams:
1. Licensing - A white label solution that can be used by clients either to promote their own brand or as affiliate to allow others to piggyback a brand's app that acts as a reseller for others creating a media platform and marketplace.
2. SAAS- Anyone can access a % of the system
3. Campaign Services - Light touch service to introduce the solutions to the business, brings in revenue as a campaign management service or partnerships development resource and Bespoke paid-for plugins developed that also make core proposition stronger.

Exit Strategy

They expect to fully utilise investment within 10 months, breaking even in a similar timescale.
Potential return will be achieved through growth, investing in sales and marketing to build enterprise sales, develop direct SaaS pipeline and manage key accounts with reseller partners. Tech development to extend capability and advance State-of-the-Art in the MarTech space.
Acquisition or Merger - developing commercial partnerships with potential acquisition partners to prove technical capability.
For both exit strategies they plan to demonstrate commercial viability through strategic commercial trials and growing pipeline with core commercial partners who are prominent in their industries

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