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EAT GRUB

Grub is a UK based food company that promotes the benefits of eating insects by selling products, putting on events and through publishing. Our vision is of a world where insects are valued as the incredibly tasty, nutritious and sustainable food source they are.

THE IDEA
Products & Services

We have a successful portfolio of products, a recognised and credible brand presence, experience with hosting events and ongoing strategic partnerships that help to raise our profile and awareness of eating insects. Our Eat Grub bar made with cricket powder is our flagship FMCG product. We are currently stocked by Planet Organic, Ocado, Google's Offices and many independents. In addition, we are currently in discussions with Waitrose and Holland and Barratt. We also have a partnership with The Economist who have co-branded a special run of 10,000 bars.

Problem Solved

People are becoming more aware of the collective strain we are placing on our planet as we look for high protein diets. The way we are currently consuming meat is unsustainable and consumers are looking to have less of an impact while still maintaining a healthy and balanced lifestyle. Eat Grub feels it has the solution, one that's been around throughout the evolution of humans: eating insects. The majority of the world eats and enjoys insects, but not here in the West - where we are the biggest consumers of unsustainable protein. Eat Grub aims to get people in the West loving insects for the tasty, nutritious and sustainable food they are.

Revenue Model

We currently have three income streams: products, events, and publishing. Products are our biggest revenue generator and for this stream, we have several different routes to market including direct to retailer, through wholesalers, and via ecommerce direct to customers. We are already supplying big retailers like Planet Organic and Ocado through wholesalers, coffee shops directly, and are growing our online shop's revenue each quarter. Grub started by hosting sell out pop-ups and we continue to hold events, including cookery classes, corporate catering and private dining. This is an area that can be grown with investment. Finally, we wrote the first insect cookbook which launched this year.

Exit Strategy

Our exit strategy for investors is simple - within five years’ time, we hope your investment:
1. To have doubled and have the potential to be returned via dividends, or 2. Eat Grub is sold*, with the potential for a return greater than double the initial investment. (*Based on selling at EBITDA multiple of profit of between 7, which is average within the F&B sector)

Minimum Target £ 200,000 Maximum Target £ 250,000 Minimum investment amount £ 10,000 Maximum investment amount £ 250,000
Share On Website Visit site Location LONDON
Rewards

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Gallery

The Idea

Products & Services

We have a successful portfolio of products, a recognised and credible brand presence, experience with hosting events and ongoing strategic partnerships that help to raise our profile and awareness of eating insects. Our Eat Grub bar made with cricket powder is our flagship FMCG product. We are currently stocked by Planet Organic, Ocado, Google's Offices and many independents. In addition, we are currently in discussions with Waitrose and Holland and Barratt. We also have a partnership with The Economist who have co-branded a special run of 10,000 bars.

Problem Solved

People are becoming more aware of the collective strain we are placing on our planet as we look for high protein diets. The way we are currently consuming meat is unsustainable and consumers are looking to have less of an impact while still maintaining a healthy and balanced lifestyle. Eat Grub feels it has the solution, one that's been around throughout the evolution of humans: eating insects. The majority of the world eats and enjoys insects, but not here in the West - where we are the biggest consumers of unsustainable protein. Eat Grub aims to get people in the West loving insects for the tasty, nutritious and sustainable food they are.

Revenue Model

We currently have three income streams: products, events, and publishing. Products are our biggest revenue generator and for this stream, we have several different routes to market including direct to retailer, through wholesalers, and via ecommerce direct to customers. We are already supplying big retailers like Planet Organic and Ocado through wholesalers, coffee shops directly, and are growing our online shop's revenue each quarter. Grub started by hosting sell out pop-ups and we continue to hold events, including cookery classes, corporate catering and private dining. This is an area that can be grown with investment. Finally, we wrote the first insect cookbook which launched this year.

Exit Strategy

Our exit strategy for investors is simple - within five years’ time, we hope your investment:
1. To have doubled and have the potential to be returned via dividends, or 2. Eat Grub is sold*, with the potential for a return greater than double the initial investment. (*Based on selling at EBITDA multiple of profit of between 7, which is average within the F&B sector)

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