Angels Den is a leading angel-led investment platform. This site uses cookies and are essential for parts of the site to operate. By continuing to use this site we assume that you are happy to receive cookies. To find out more please view our cookie policy.

58%
EMS.AI

ems enables users to find the perfect place to live through knowledge & suggestions; a perfect mix of search & discovery. The MVP will focus on the area, the first step in the journey to moving for 3m people a year. ems is a big step beyond what exists today, live data available on mobile, that’s been properly  curated to enable search & discovery. Their strategy is to add huge value through free data to  gain traction & beat competitors with inferior products at high costs.  The long term vision is for ems to become a full Assistant,  creating personalised journeys & using AI to create next level search.

THE IDEA
Products & Services

ems focus is on area search and discovery, helping people find the perfect place to live, though this may extend over time. MVP will be live in London & will roll out across the UK. ems curates multiple data sets,  and unlike the small number of competitors, has properly  curated data to enable it to work together and create incredible search & discovery. ems focuses on the depth of the data & finding the story in the data. From this core service many opportunities exist, from creating lead  opportunities downstream to offering services required for users through their journeys. The team is committed  to adding value through genuinely impacting the process of searching for  where to live.

Problem Solved

3 million people a year move area to meet their needs. There just had to be a better way to figure out where to live than digging through graphs that would confuse anyone, pages of meaningless numbers, one site for school information, google maps to check the commute... All to find out you have noisy neighbours... After you've moved in. So they created ems. She'll tell you everything you need to know about any area in London, help you discover new places perfect for you and help make the decision easy - Because time is spectacularly precious.

Revenue Model

Revenue will be created through the users. As the product comes upstream of what exists today the first opportunity is to create leads for the portals to sell on to agents, a commercial strategy that exists successfully today between the portals & aggregators.
Down the line an opportunity exists to increase LTV through offering other products and services users will require. Again being at the top of the funnel enables an opportunity to be first to connect the user with services required as part of their move.

While B2C is the focus of the business they have met with industry leaders and a B2B model would be possible.

Minimum Target £ 100,000 Maximum Target £ 200,000 Minimum Investment £ 1,000 Maximum Investment £ 200,000
Share On Location LONDON
Rewards

Rewards with a monetary value of over £1,000 can affect the amount of SEIS and EIS an investor can claim. If you are offering SEIS or EIS, then please keep the value of the rewards you’re offering below £1,000.

Gallery

The Idea

Products & Services

ems focus is on area search and discovery, helping people find the perfect place to live, though this may extend over time. MVP will be live in London & will roll out across the UK. ems curates multiple data sets,  and unlike the small number of competitors, has properly  curated data to enable it to work together and create incredible search & discovery. ems focuses on the depth of the data & finding the story in the data. From this core service many opportunities exist, from creating lead  opportunities downstream to offering services required for users through their journeys. The team is committed  to adding value through genuinely impacting the process of searching for  where to live.

Problem Solved

3 million people a year move area to meet their needs. There just had to be a better way to figure out where to live than digging through graphs that would confuse anyone, pages of meaningless numbers, one site for school information, google maps to check the commute... All to find out you have noisy neighbours... After you've moved in. So they created ems. She'll tell you everything you need to know about any area in London, help you discover new places perfect for you and help make the decision easy - Because time is spectacularly precious.

Revenue Model

Revenue will be created through the users. As the product comes upstream of what exists today the first opportunity is to create leads for the portals to sell on to agents, a commercial strategy that exists successfully today between the portals & aggregators.
Down the line an opportunity exists to increase LTV through offering other products and services users will require. Again being at the top of the funnel enables an opportunity to be first to connect the user with services required as part of their move.

While B2C is the focus of the business they have met with industry leaders and a B2B model would be possible.

You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.