We use cookies to give you the best experience on our website. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our website. More information can be found in our Privacy Policy.

Yes, I agree
90%
FIX RADIO

The UK’s first commercial radio station targeted at tradespeople. Fix Radio will initially be highly targeted towards the London market of 650,000 tradespeople before expanding nationwide. There is currently £30 million spent annually on radio advertising targeting this market and Fix Radio is looking to take a considerable percentage of this. Having launched in April, the team have already grown the station to over 15,000 predicted weekly listeners and over £20K of recurring advertising revenues per month. The station requires additional working capital to reach reach breakeven which is projected in Q4 of this calendar year.

THE IDEA
Products & Services

Fix Radio have tailored their schedule around a tradesperson’s working day. Using the met office they have built a highly detailed weather forecast (equivalent of the shipping forecast for fisherman). Fix Radio has recruited relatable presenters that will deliver appropriate content for their market. They do not repeat any music for two working days and have favored genres of the trade. Fix Radio have a reduced level of advertising because they are able to sell their space at a premium.
An independent focus group of our target market last month rated the likelihood of tradespeople listening as 8.6/10.

Problem Solved

2 years ago Louis, the founder, spent several months working across 5 different building sites after university. It was during this time he noticed the same pain points across these different sites about existing radio stations. These included vague weather forecasts, repetitive music, un-relatable presenters and schedules not fitting around their day. He went on to work in the radio industry to gain relevant experience and subsequently invested £25k in market research of London tradespeople to see whether his narrow perception of these pain points were true throughout the rest of the industry. The results fully backed up his findings and Fix Radio was born.

Revenue Model

Fix Radio will generate its revenue through Sponsorship and Advertising to meet its financial projections. Sponsorship opportunities are split into 3 daily sections, namely Breakfast, Lunchtime and Drive time. Sponsorship will contribute between £250-£400k per annum in annual revenues to the station. Future revenue streams will include digital advertising (website/app), trade events and email marketing.

Exit Strategy

Fix Radio has a clear market opportunity to target a large, highly engaged and valuable audience (£9k spend/annum) and in doing so is likely to become an acquisition target for one of the larger media companies seeking to increase market share.
Amongst potential acquires would be Global Media and Bauer Media who have each been active in the market this year. Global acquired Juice FM in Liverpool for a reported £10M and Bauer acquired Orion Media for a reported £40M.
Fix Radio's projected listener numbers 510,000 couples with its projected EBITDA of £1.3m at the of year 4 leads the management team to responsible expect as exit value of between £13m-19.5M in four years.

Minimum Target £ 150,000 Maximum Target £ 300,000 Minimum Investment £ 2,000 Maximum Investment £ 300,000
Share On Website Visit site Location HARTLEY WINTNEY
Rewards

Rewards with a monetary value of over £1,000 can affect the amount of SEIS and EIS an investor can claim. If you are offering SEIS or EIS, then please keep the value of the rewards you’re offering below £1,000.

The Idea

Products & Services

Fix Radio have tailored their schedule around a tradesperson’s working day. Using the met office they have built a highly detailed weather forecast (equivalent of the shipping forecast for fisherman). Fix Radio has recruited relatable presenters that will deliver appropriate content for their market. They do not repeat any music for two working days and have favored genres of the trade. Fix Radio have a reduced level of advertising because they are able to sell their space at a premium.
An independent focus group of our target market last month rated the likelihood of tradespeople listening as 8.6/10.

Problem Solved

2 years ago Louis, the founder, spent several months working across 5 different building sites after university. It was during this time he noticed the same pain points across these different sites about existing radio stations. These included vague weather forecasts, repetitive music, un-relatable presenters and schedules not fitting around their day. He went on to work in the radio industry to gain relevant experience and subsequently invested £25k in market research of London tradespeople to see whether his narrow perception of these pain points were true throughout the rest of the industry. The results fully backed up his findings and Fix Radio was born.

Revenue Model

Fix Radio will generate its revenue through Sponsorship and Advertising to meet its financial projections. Sponsorship opportunities are split into 3 daily sections, namely Breakfast, Lunchtime and Drive time. Sponsorship will contribute between £250-£400k per annum in annual revenues to the station. Future revenue streams will include digital advertising (website/app), trade events and email marketing.

Exit Strategy

Fix Radio has a clear market opportunity to target a large, highly engaged and valuable audience (£9k spend/annum) and in doing so is likely to become an acquisition target for one of the larger media companies seeking to increase market share.
Amongst potential acquires would be Global Media and Bauer Media who have each been active in the market this year. Global acquired Juice FM in Liverpool for a reported £10M and Bauer acquired Orion Media for a reported £40M.
Fix Radio's projected listener numbers 510,000 couples with its projected EBITDA of £1.3m at the of year 4 leads the management team to responsible expect as exit value of between £13m-19.5M in four years.

You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.