Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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GRUB CLUB

Grub Club is London’s No.1 “pop-up” restaurant platform; the USP is “Discover extraordinary experiences in curious corners.” The Grub Club platform brings together professionally trained chefs with unusual, interesting venues to either offer memorable private events or sell tickets for the chef’s own publicly available, themed event for one or more diners. The typical event party size is somewhere between 18-50 people. Grub Club makes its money by charging commission on the overall event cost.

THE IDEA
Products & Services

Grub Club’s private dining platform creates restaurants “on demand.” Pick a chef, choose a venue and create your private restaurant for the night. Grub Club targets individuals celebrating birthdays or parties & corporates entertaining clients or employees. Scaling the product comes by putting categories of chefs and venues into packages at varying commission levels. Chefs range from Michelin Chefs to Amateur/Theme Chefs. Venues range from Category A (modern, unusual cafés, Chef’s homes) to Iconic sites (historical places, rooftop apartments). As a second proposition, it is a platform for Chefs' own Public Events, an Airbnb for food. The best Public Event Chefs get to do their Private Events

Problem Solved

For a group of 8+ people in London, it is almost impossible to get a booking at a good restaurant, often taking set meals at expensive low-quality restaurants, on top of having to book well in advance. Restaurants don’t like group bookings either. Moreover, corporates entertain clients all the time while always looking for “something special” to differentiate themselves from their competitors. Grub Club is the perfect place for bespoke dining. The inherent risk to chefs in setting up restaurants is de-risked by Grub Club providing opportunities for them to test new concepts. Nine restaurants have been set-up on the back of Grub Club, one made Timeout’s top 100, one got a Michelin star.

Revenue Model

Grub Club has a clear monetization strategy of up to 15% on Public Events, 20% on Private events for individuals and 35% on the more premium corporate events. In addition, they regularly monetize through brand partnerships and sponsorship deals.
The revenue strategy is based primarily upon being an online retailer of dining experiences. However, a plan is in place to build new revenue streams by partnering with brands who want to access a "tastemaker" millennial audience. The business has already generated such income from brands such as Peroni, Grey Goose and Pepsico's Tostitos.

Exit Strategy

Aiming to exit in 3-5 years; Grub Club would be an acquisition target for businesses in the following areas:
Travel - airbnb: Already launched into experience space, could expand into food. Tripadvisor: Would offer a clear monetisation strategy for them.
Ticketing- Eventbrite: Started buying companies in the conference space; pre-booking in food already a massive trend.
Entertainment/Media - Timeout: help compensate falling ad revenue.
Marketing Companies – Omicom etc : Client FMCG & Alcohol companies (Unilever, P&G; Heineken) very interested in our millennial audience as we have already seen.
Restaurant Groups - Access to new audience or test-bed for new concepts at low risk and cost.

Minimum Target £ 100,000 Maximum Target £ 149,845 Minimum investment amount £ 5,000 Maximum investment amount £ 250,000
Share On Website Visit site Location LONDON
Gallery

The Idea

Products & Services

Grub Club’s private dining platform creates restaurants “on demand.” Pick a chef, choose a venue and create your private restaurant for the night. Grub Club targets individuals celebrating birthdays or parties & corporates entertaining clients or employees. Scaling the product comes by putting categories of chefs and venues into packages at varying commission levels. Chefs range from Michelin Chefs to Amateur/Theme Chefs. Venues range from Category A (modern, unusual cafés, Chef’s homes) to Iconic sites (historical places, rooftop apartments). As a second proposition, it is a platform for Chefs' own Public Events, an Airbnb for food. The best Public Event Chefs get to do their Private Events

Problem Solved

For a group of 8+ people in London, it is almost impossible to get a booking at a good restaurant, often taking set meals at expensive low-quality restaurants, on top of having to book well in advance. Restaurants don’t like group bookings either. Moreover, corporates entertain clients all the time while always looking for “something special” to differentiate themselves from their competitors. Grub Club is the perfect place for bespoke dining. The inherent risk to chefs in setting up restaurants is de-risked by Grub Club providing opportunities for them to test new concepts. Nine restaurants have been set-up on the back of Grub Club, one made Timeout’s top 100, one got a Michelin star.

Revenue Model

Grub Club has a clear monetization strategy of up to 15% on Public Events, 20% on Private events for individuals and 35% on the more premium corporate events. In addition, they regularly monetize through brand partnerships and sponsorship deals.
The revenue strategy is based primarily upon being an online retailer of dining experiences. However, a plan is in place to build new revenue streams by partnering with brands who want to access a "tastemaker" millennial audience. The business has already generated such income from brands such as Peroni, Grey Goose and Pepsico's Tostitos.

Exit Strategy

Aiming to exit in 3-5 years; Grub Club would be an acquisition target for businesses in the following areas:
Travel - airbnb: Already launched into experience space, could expand into food. Tripadvisor: Would offer a clear monetisation strategy for them.
Ticketing- Eventbrite: Started buying companies in the conference space; pre-booking in food already a massive trend.
Entertainment/Media - Timeout: help compensate falling ad revenue.
Marketing Companies – Omicom etc : Client FMCG & Alcohol companies (Unilever, P&G; Heineken) very interested in our millennial audience as we have already seen.
Restaurant Groups - Access to new audience or test-bed for new concepts at low risk and cost.

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