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HOLY COW! CURRY BAR

Holy Cow! is a modern, quirky brand which appeals to a wide British audience and excites consumers to try. Holy Cow! produce an award winning range of Curry Sauces for Retail and Food Service Market in the UK and Europe. The aim is to mainstream the currently untapped market of 'home cooking' style food. By producing products that set themselves apart from the rest in terms of packaging, taste and quality, Holy Cow! aims to become a leading food brand in the UK as well as around the world.

THE IDEA
Products & Services

- Award winning Curry Sauces retailing at Ocado, Amazon, Kaiser’s (Germany), Musgrave (Ireland), etc.
- Won the prestigious Best New Product Award by The Grocer two years in a row!
- Catering size packs available nationally via 14 distributors including Bidvest, Brakes, Reynolds, Funnybones, etc.
- Won The Caterers Product Excellence Award 2016
- DEFRA named Holy Cow! a “Rising Star” of the Britain's Food & Drink Industry
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for clients. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Problem Solved

- The Curry Sauces fulfil the need for quality, regionally authentic Indian sauces which are very convenient for customer/caterer alike
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for catering clients. Apart from food, Holy Cow! also provides detailed cooking instruction manuals, menu options, branding POS and marketing support. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Revenue Model

Holy Cow! have 4 revenue streams:

1. Food Service: This includes catering size curry sauce packets which currently contribute 6% to the revenue.

2. Holy Cow! Curry Bar: This is the one-stop solution for caterers who pay for the sauces & branding elements. While this is only 14% of the business, it is high margin and fastest growing and the focus for investment. This is expected to be 59% of the business by 2020.

3. Branded Retail Products sold at supermarkets and online. This is currently 17% of the revenue, growing steadily.

4. Retail Own label for supermarkets. This is a high volume business and currently constitutes 64% of the revenue. Only offered to selected clients.

Exit Strategy

Holy Cow! are open to exit after creating sufficient value in the next 3 to 5 years. Most likely exit options can include:
1. VCTs specialised in Food
2. Large manufacturers looking for synergies and brand name
3. Catering companies looking for vertical integration
4. Foreign players looking for entry into the UK market

Minimum Target £ 100,000 Maximum Target £ 239,997 Minimum investment amount £ 1,780 Maximum investment amount £ 240,000
Share On Website Visit site Location LONDON
Rewards

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The Idea

Products & Services

- Award winning Curry Sauces retailing at Ocado, Amazon, Kaiser’s (Germany), Musgrave (Ireland), etc.
- Won the prestigious Best New Product Award by The Grocer two years in a row!
- Catering size packs available nationally via 14 distributors including Bidvest, Brakes, Reynolds, Funnybones, etc.
- Won The Caterers Product Excellence Award 2016
- DEFRA named Holy Cow! a “Rising Star” of the Britain's Food & Drink Industry
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for clients. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Problem Solved

- The Curry Sauces fulfil the need for quality, regionally authentic Indian sauces which are very convenient for customer/caterer alike
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for catering clients. Apart from food, Holy Cow! also provides detailed cooking instruction manuals, menu options, branding POS and marketing support. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Revenue Model

Holy Cow! have 4 revenue streams:

1. Food Service: This includes catering size curry sauce packets which currently contribute 6% to the revenue.

2. Holy Cow! Curry Bar: This is the one-stop solution for caterers who pay for the sauces & branding elements. While this is only 14% of the business, it is high margin and fastest growing and the focus for investment. This is expected to be 59% of the business by 2020.

3. Branded Retail Products sold at supermarkets and online. This is currently 17% of the revenue, growing steadily.

4. Retail Own label for supermarkets. This is a high volume business and currently constitutes 64% of the revenue. Only offered to selected clients.

Exit Strategy

Holy Cow! are open to exit after creating sufficient value in the next 3 to 5 years. Most likely exit options can include:
1. VCTs specialised in Food
2. Large manufacturers looking for synergies and brand name
3. Catering companies looking for vertical integration
4. Foreign players looking for entry into the UK market

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