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Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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HOLY COW! CURRY BAR

Holy Cow! is a modern, quirky brand which appeals to a wide British audience and excites consumers to try. Holy Cow! produce an award winning range of Curry Sauces for Retail and Food Service Market in the UK and Europe. The aim is to mainstream the currently untapped market of 'home cooking' style food. By producing products that set themselves apart from the rest in terms of packaging, taste and quality, Holy Cow! aims to become a leading food brand in the UK as well as around the world.

THE IDEA
Products & Services

- Award winning Curry Sauces retailing at Ocado, Amazon, Kaiser’s (Germany), Musgrave (Ireland), etc.
- Won the prestigious Best New Product Award by The Grocer two years in a row!
- Catering size packs available nationally via 14 distributors including Bidvest, Brakes, Reynolds, Funnybones, etc.
- Won The Caterers Product Excellence Award 2016
- DEFRA named Holy Cow! a “Rising Star” of the Britain's Food & Drink Industry
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for clients. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Problem Solved

- The Curry Sauces fulfil the need for quality, regionally authentic Indian sauces which are very convenient for customer/caterer alike
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for catering clients. Apart from food, Holy Cow! also provides detailed cooking instruction manuals, menu options, branding POS and marketing support. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Revenue Model

Holy Cow! have 4 revenue streams:

1. Food Service: This includes catering size curry sauce packets which currently contribute 6% to the revenue.

2. Holy Cow! Curry Bar: This is the one-stop solution for caterers who pay for the sauces & branding elements. While this is only 14% of the business, it is high margin and fastest growing and the focus for investment. This is expected to be 59% of the business by 2020.

3. Branded Retail Products sold at supermarkets and online. This is currently 17% of the revenue, growing steadily.

4. Retail Own label for supermarkets. This is a high volume business and currently constitutes 64% of the revenue. Only offered to selected clients.

Exit Strategy

Holy Cow! are open to exit after creating sufficient value in the next 3 to 5 years. Most likely exit options can include:
1. VCTs specialised in Food
2. Large manufacturers looking for synergies and brand name
3. Catering companies looking for vertical integration
4. Foreign players looking for entry into the UK market

Minimum Target £ 100,000 Maximum Target £ 239,997 Minimum investment amount £ 1,780 Maximum investment amount £ 240,000
Share On Website Visit site Location LONDON

The Idea

Products & Services

- Award winning Curry Sauces retailing at Ocado, Amazon, Kaiser’s (Germany), Musgrave (Ireland), etc.
- Won the prestigious Best New Product Award by The Grocer two years in a row!
- Catering size packs available nationally via 14 distributors including Bidvest, Brakes, Reynolds, Funnybones, etc.
- Won The Caterers Product Excellence Award 2016
- DEFRA named Holy Cow! a “Rising Star” of the Britain's Food & Drink Industry
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for clients. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Problem Solved

- The Curry Sauces fulfil the need for quality, regionally authentic Indian sauces which are very convenient for customer/caterer alike
- Holy Cow! Curry Bar brings together the food, branding and concepts to create a one-stop solution for catering clients. Apart from food, Holy Cow! also provides detailed cooking instruction manuals, menu options, branding POS and marketing support. 121 sites already operational in last 8 months at locations like Chelsea FC, RBS, Barclays, Birmingham University, etc.

Revenue Model

Holy Cow! have 4 revenue streams:

1. Food Service: This includes catering size curry sauce packets which currently contribute 6% to the revenue.

2. Holy Cow! Curry Bar: This is the one-stop solution for caterers who pay for the sauces & branding elements. While this is only 14% of the business, it is high margin and fastest growing and the focus for investment. This is expected to be 59% of the business by 2020.

3. Branded Retail Products sold at supermarkets and online. This is currently 17% of the revenue, growing steadily.

4. Retail Own label for supermarkets. This is a high volume business and currently constitutes 64% of the revenue. Only offered to selected clients.

Exit Strategy

Holy Cow! are open to exit after creating sufficient value in the next 3 to 5 years. Most likely exit options can include:
1. VCTs specialised in Food
2. Large manufacturers looking for synergies and brand name
3. Catering companies looking for vertical integration
4. Foreign players looking for entry into the UK market

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