Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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NATURELLY

Launched Healthier Brands Limited to produce fun, healthy and wholesome treats and focus on our mission of health & fun for kids. Listings secured with national retailers and making sales. An opportunity to invest in the early stage growth innovative and healthy new product range for kids. An easy to understand and “on trend, well researched and concept proved product. A multi-award winning product including Platinum for best Children’s snack and Dessert voted on by parents and children. Now seeking further investment to fund sales & marketing for growth

THE IDEA
Products & Services

Naturelly is a multi-award winning fun & fruity juicy jelly Sweet by nature with nothing naughty!

No added sugar or sweeteners & only 1.5 teaspoons of naturally occurring fruit sugar.

Immune Bosting 100% RI of Vitamin C.

Low in calories only 36 per pouch.

A natural and refreshing hunger buster

Easy to squeeze pouch – no mess or tears when out and about!

Gelatine, gluten, wheat, dairy and nut free. Suitable for vegan’s, vegetarians and those with dietary restrictions

Approved by Vegetarian and Coeliac Societies.

Problem Solved

Child Obesity is still on the rise!
1 in 4* children now start reception year obese.
Toddlers constantly pester parents for sugary snacks.

Revenue Model

Current RSP: £1.00 - £1.19 (Zero Rated VAT for Retail)

FOOD SERVICE RSP: £1.19 - £1.39 (Including VAT)

CURRENT COGS: 30p per single unit (100g pouch)
will reduce by 20% to 26p in 2019

Ave Sale Price – 52p

Ave Gross Margin – 42%*

Exit Strategy

We would aim to sell to an international food or beverage manufacturer after 7 years of trading (2022) with min value of 10 – 12 times EBIT based on current averages.

How?
We would look to create a partnership with the drinks or snacks company for sales & distribution purposes within 3 years.

RECENT SUCCESS STORY

Started 2009 Recently sold in 2016 for £70 million to Lotus Bakery Revenue: £27 million 2015
28 x EBITDA 4.3 x Sales

Minimum Target £ 100,000 Maximum Target £ 250,002 Minimum investment amount £ 5,000 Maximum investment amount £ 250,002
Share On Website Visit site Location ALTRINCHAM
Gallery

The Idea

Products & Services

Naturelly is a multi-award winning fun & fruity juicy jelly Sweet by nature with nothing naughty!

No added sugar or sweeteners & only 1.5 teaspoons of naturally occurring fruit sugar.

Immune Bosting 100% RI of Vitamin C.

Low in calories only 36 per pouch.

A natural and refreshing hunger buster

Easy to squeeze pouch – no mess or tears when out and about!

Gelatine, gluten, wheat, dairy and nut free. Suitable for vegan’s, vegetarians and those with dietary restrictions

Approved by Vegetarian and Coeliac Societies.

Problem Solved

Child Obesity is still on the rise!
1 in 4* children now start reception year obese.
Toddlers constantly pester parents for sugary snacks.

Revenue Model

Current RSP: £1.00 - £1.19 (Zero Rated VAT for Retail)

FOOD SERVICE RSP: £1.19 - £1.39 (Including VAT)

CURRENT COGS: 30p per single unit (100g pouch)
will reduce by 20% to 26p in 2019

Ave Sale Price – 52p

Ave Gross Margin – 42%*

Exit Strategy

We would aim to sell to an international food or beverage manufacturer after 7 years of trading (2022) with min value of 10 – 12 times EBIT based on current averages.

How?
We would look to create a partnership with the drinks or snacks company for sales & distribution purposes within 3 years.

RECENT SUCCESS STORY

Started 2009 Recently sold in 2016 for £70 million to Lotus Bakery Revenue: £27 million 2015
28 x EBITDA 4.3 x Sales

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