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SOUTHBOURNE BREWING

Currently we manufacture, market, sell and distribute consistently high quality ales in South East Dorset. The company branding is very strong with our bottled beer "Sunbather" winning first prize in the Label of the Year-2015 competition. Our bottled beer "Stroller" received a silver medal at the "2015 International Brewing Awards." In 2014 we were voted Food, Drink and Farming's best new business by Dorset Magazine's readers. Our first round of funding is enabling us to open a 20 barrel brewery in Bournemouth, currently on site and this second round of funding will enable us to increase productivity and build the business.

THE IDEA
Products & Services

The Poole Hill Brewery will produce two brands:
Southbourne Ales our existing international award winning brand, a collection of eight ales that have been produced in cask and bottle over the past three years and are ready for expansion locally.
Tingay’s a new range for the National/International markets to be sold wholesale to supermarkets, pub companies and wholesale distributors. This range will include a craft lager.
The brewery will also operate a visitor’s centre with multimedia brewery tours operating daily to some of the 88 million annual visitors to Bournemouth.
A public bar with jug and bottle will also operate at the front of the premises with a capacity of 180 persons.

Problem Solved

Our new brewery tap and visitor centre is scheduled to fully open in time for Easter 2017 when Campaign for Real ale are in Bournemouth for their AGM. We have negotiated a ten year lease, attained planning permission and licensing as well as purchasing a 20 Barrel brewery plant. The Poole Hill premises are in an excellent location 5 minutes walk from the new town center Hilton Hotel in an area with live music, restaurants, cafes and ale pubs. The building was built in 1880 and was formerly the Bournemouth School of Science, Art and Technology. The ground floor and basement has been empty for 17 years and has roller door access on West Hill for trade activity and a large shop frontage.

Revenue Model

Currently we sell direct to licensed trade (a mix of restaurants, pubs, hotels, off-licenses, gift shops and festivals). The past 18 months have seen repeat orders from 96% of customers and regular orders from 90% of those approached. We have only targeted a fraction of the market in handpicked locations to reach the widest consumer demographic. Our prices are high to reflect the products craft status and level of quality. Sales direct to customers at festivals and food fairs have been strong, as well as building brand awareness. Merchandise sales of postcards, fine art prints and T-shirts have indicated that a brewery store would also gain considerable revenue from such impulse purchases.

Exit Strategy

In three to five years time, the potential sale of our national brand will raise a predicted £50M. This will then be used to buy out those shareholders who wish to exit the business; potential returns are expected to be at least 25 times the initial investment based on the total value of the business. Remaining funds will be used to invest in local growth and a new brand for the National and International markets. The business will then work at delivering potential dividend returns; with the potential of selling the new national brands off. It is proposed that the business works towards a friendly buy-out by the workforce; this shall be facilitated by an employee share savings scheme.

Minimum Target £ 20,820 Maximum Target £ 416,500 Minimum Investment £ 100 Maximum Investment £ 200,000
Share On Website Visit site Location BOURNEMOUTH
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Gallery

The Idea

Products & Services

The Poole Hill Brewery will produce two brands:
Southbourne Ales our existing international award winning brand, a collection of eight ales that have been produced in cask and bottle over the past three years and are ready for expansion locally.
Tingay’s a new range for the National/International markets to be sold wholesale to supermarkets, pub companies and wholesale distributors. This range will include a craft lager.
The brewery will also operate a visitor’s centre with multimedia brewery tours operating daily to some of the 88 million annual visitors to Bournemouth.
A public bar with jug and bottle will also operate at the front of the premises with a capacity of 180 persons.

Problem Solved

Our new brewery tap and visitor centre is scheduled to fully open in time for Easter 2017 when Campaign for Real ale are in Bournemouth for their AGM. We have negotiated a ten year lease, attained planning permission and licensing as well as purchasing a 20 Barrel brewery plant. The Poole Hill premises are in an excellent location 5 minutes walk from the new town center Hilton Hotel in an area with live music, restaurants, cafes and ale pubs. The building was built in 1880 and was formerly the Bournemouth School of Science, Art and Technology. The ground floor and basement has been empty for 17 years and has roller door access on West Hill for trade activity and a large shop frontage.

Revenue Model

Currently we sell direct to licensed trade (a mix of restaurants, pubs, hotels, off-licenses, gift shops and festivals). The past 18 months have seen repeat orders from 96% of customers and regular orders from 90% of those approached. We have only targeted a fraction of the market in handpicked locations to reach the widest consumer demographic. Our prices are high to reflect the products craft status and level of quality. Sales direct to customers at festivals and food fairs have been strong, as well as building brand awareness. Merchandise sales of postcards, fine art prints and T-shirts have indicated that a brewery store would also gain considerable revenue from such impulse purchases.

Exit Strategy

In three to five years time, the potential sale of our national brand will raise a predicted £50M. This will then be used to buy out those shareholders who wish to exit the business; potential returns are expected to be at least 25 times the initial investment based on the total value of the business. Remaining funds will be used to invest in local growth and a new brand for the National and International markets. The business will then work at delivering potential dividend returns; with the potential of selling the new national brands off. It is proposed that the business works towards a friendly buy-out by the workforce; this shall be facilitated by an employee share savings scheme.

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