Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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TRIYIT

Triyit’s vision is to become the UK's go to platform for product discovery and FMCG marketing/sampling. They’ll achieve this by carefully nurturing positive word of mouth and a highly engaged online audience, fueling the viral growth engine which will enable them to create a consumer database of exponential volume and extreme value. Triyit has a small, but extremely skilled team that operates with lean methodology in mind, using fast cycle testing to let validated learning guide their product development. The low-cost pricing allows the vast majority of brands to "at last" be able to take advantage of industry leading marketing practices, which until now have been outside their budget.

THE IDEA
Products & Services

Triyit’s product discovery club empowers consumers to try more new things by sending them a tailored selection of full sized products, to try at home for free. The vast database generated by consumer sign ups is utilised to offer brands affordable and hyper targeted in-home marketing campaigns, built to deliver the ultimate product trial in the comfort of home, breaking existing brand loyalty, whilst generating masses of insights, user generated content, social buzz and sales. Triyit aims to be the first in the UK to offer fresh and frozen campaigns. Opening the service up to a large and untapped market, who currently have limited options for consumer engagement marketing and sampling.

Problem Solved

90% of supermarket shoppers admit they want to try new products and brands more often, but feel restricted by their old favourites, busy lives and fear of wasting money. These restrictions have led to increased brand loyalty and as a result, most new products and brands now struggle to engage enough consumers on and after launch, with 76% of them failing within just 12 months. At high volume, it generally requires a huge budget to engage the right consumers, influence product trial, get feedback, drive user generated content (UGC) and create social buzz, leaving breakthrough success in this competitive industry beyond the grasp of most new products & brands.

Revenue Model

Triyit generates revenue from selling “in-home marketing campaigns” to brands within the FMCG industry. FMCG accounts for an estimated 24.9% of the UK's £20Billion annual ad spend. There are tens of thousands of new FMCG products launched in the UK each year. Triyit expects to sell mainly individual campaigns, but also offers discounts and packages for agencies and brands with many products. Although the main revenue stream is multi-product campaigns, there are a few other lucrative revenue streams immediately accessible: individual product campaigns, VIP consumer memberships, fresh/frozen campaigns and ad revenue from high volume traffic to their web platform.

Exit Strategy

The founder/directors plan to exit via trade sale in an estimated 3 - 5 years.

An EBITDA multiple (5X) presents an exit valuation of £5,300,000, giving a 10X + return on the initial 100k investment.

With a likely exit from trade sale within 3-5 years.

We believe that this exit valuation is conservative in relation to current trends and that the value of the consumer database to potential buyers like amazon could drive a much higher valuation on exit.

With the company in possession of an insanely rich consumer database, potential buyers have been highlighted as those with a key interest in the grocery market. Particularly Amazon, who are aggressively perusing this market in the UK

Minimum Target £ 75,000 Maximum Target £ 114,998 Minimum investment amount £ 1,000 Maximum investment amount £ 114,998
Share On Website Visit site Location PAISLEY
Gallery

The Idea

Products & Services

Triyit’s product discovery club empowers consumers to try more new things by sending them a tailored selection of full sized products, to try at home for free. The vast database generated by consumer sign ups is utilised to offer brands affordable and hyper targeted in-home marketing campaigns, built to deliver the ultimate product trial in the comfort of home, breaking existing brand loyalty, whilst generating masses of insights, user generated content, social buzz and sales. Triyit aims to be the first in the UK to offer fresh and frozen campaigns. Opening the service up to a large and untapped market, who currently have limited options for consumer engagement marketing and sampling.

Problem Solved

90% of supermarket shoppers admit they want to try new products and brands more often, but feel restricted by their old favourites, busy lives and fear of wasting money. These restrictions have led to increased brand loyalty and as a result, most new products and brands now struggle to engage enough consumers on and after launch, with 76% of them failing within just 12 months. At high volume, it generally requires a huge budget to engage the right consumers, influence product trial, get feedback, drive user generated content (UGC) and create social buzz, leaving breakthrough success in this competitive industry beyond the grasp of most new products & brands.

Revenue Model

Triyit generates revenue from selling “in-home marketing campaigns” to brands within the FMCG industry. FMCG accounts for an estimated 24.9% of the UK's £20Billion annual ad spend. There are tens of thousands of new FMCG products launched in the UK each year. Triyit expects to sell mainly individual campaigns, but also offers discounts and packages for agencies and brands with many products. Although the main revenue stream is multi-product campaigns, there are a few other lucrative revenue streams immediately accessible: individual product campaigns, VIP consumer memberships, fresh/frozen campaigns and ad revenue from high volume traffic to their web platform.

Exit Strategy

The founder/directors plan to exit via trade sale in an estimated 3 - 5 years.

An EBITDA multiple (5X) presents an exit valuation of £5,300,000, giving a 10X + return on the initial 100k investment.

With a likely exit from trade sale within 3-5 years.

We believe that this exit valuation is conservative in relation to current trends and that the value of the consumer database to potential buyers like amazon could drive a much higher valuation on exit.

With the company in possession of an insanely rich consumer database, potential buyers have been highlighted as those with a key interest in the grocery market. Particularly Amazon, who are aggressively perusing this market in the UK

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