Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

This funding round has closed VIEW OTHER OPPORTUNITIES

FORMISIMO

Analytics to improve online checkouts for e-commerce websites

£ 438,962
0 Days left

110% of minimum goal raised

Seeking
Lead investor:

Minimum Target

£ 400,000

Minimum investment amount

£ 5,000

Maximum Target

£ 499,999

Maximum investment amount

£ 300,000

Investment Opportunity

Online checkout and form abandonment is costing retailers $billions in lost sales [Source: BusinessInsider]. Formisimo is an analytics platform that measures user behaviour in online checkouts and forms, and shows companies what they need to change in order to increase sales. Trading began in 2014, and Formisimo is now used by companies like Experian, Shop Direct, Secret Escapes, Arsenal, and Starcom MediaVest. There have been 1,800 signups in over 100 countries with the company targeting the UK and Europe.

THE IDEA
Products & Services

Formisimo is a cloud based analytics platform that works "out of the box" with almost every type of online form and checkout - installation takes just 60 seconds and a website developer is not required. User behaviour in the online checkout/form is measured by Formisimo, and our reports pin-point the issues customers have that don't complete the process. Our reports have been created to drive website changes, and changes that lead to increase sales. Formisimo has grown revenues MoM (£13.5k MRR at the end of July) and is the only credible solution in the marketplace and it delivers more data and insight than any related product.

Problem Solved

E-commerce websites are struggling with shopping abandonment, with an average of 71% of online shoppers not completing their purchase in 2013. This has risen from 60% in 2006. [Source: Business Insider]. The online checkout acts as a barrier to customers wanting to buy - they're complicated, frustrating and badly designed. E-commerce businesses know that their checkout process could be better, but they don't know what to improve. Current analytical tools are focused on pages and visitors rather than offering deep insight into how website users engage with the online checkout or online forms.

Revenue Model

The company is currently utilizing three channels of revenue, which are split in to Enterprise, SME and Agency.

1. Enterprise plans start at £1,000 per month
2. SME's from £39/month
3. Agencies from £199

The average income per customer is £119/month, however legacy customers from the early stages of the business move that average down significantly. The expected lifetime value of the current product (based on 12 months of data) ranges from £2,611 for SME (lifetime of 29 months) to £55,000+ for Enterprise (Average lifetime of 66 months).

Exit Strategy
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The Idea

Products & Services

Formisimo is a cloud based analytics platform that works "out of the box" with almost every type of online form and checkout - installation takes just 60 seconds and a website developer is not required. User behaviour in the online checkout/form is measured by Formisimo, and our reports pin-point the issues customers have that don't complete the process. Our reports have been created to drive website changes, and changes that lead to increase sales. Formisimo has grown revenues MoM (£13.5k MRR at the end of July) and is the only credible solution in the marketplace and it delivers more data and insight than any related product.

Problem Solved

E-commerce websites are struggling with shopping abandonment, with an average of 71% of online shoppers not completing their purchase in 2013. This has risen from 60% in 2006. [Source: Business Insider]. The online checkout acts as a barrier to customers wanting to buy - they're complicated, frustrating and badly designed. E-commerce businesses know that their checkout process could be better, but they don't know what to improve. Current analytical tools are focused on pages and visitors rather than offering deep insight into how website users engage with the online checkout or online forms.

Revenue Model

The company is currently utilizing three channels of revenue, which are split in to Enterprise, SME and Agency.

1. Enterprise plans start at £1,000 per month
2. SME's from £39/month
3. Agencies from £199

The average income per customer is £119/month, however legacy customers from the early stages of the business move that average down significantly. The expected lifetime value of the current product (based on 12 months of data) ranges from £2,611 for SME (lifetime of 29 months) to £55,000+ for Enterprise (Average lifetime of 66 months).

Exit Strategy
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Location

SALFORD

Gallery