Stylect

Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

I Agree

Not Now

STYLECT

Tinder for womens shoes. 1 million downloads and featured by Apple in 133 countries.

£ 776,176

0 Days left

103% of minimum goal raised

Forward Partners

Minimum Target

£ 750,000

Minimum investment amount

£ 5,000

Maximum Target

£ 799,831

Maximum investment amount

£ 799,831

Investment Opportunity

Stylect aggregates shoes from hundreds of retailers and thousands of brands and takes a commission on every pair sold through its platform. Stylect holds no stock and logistics is taken care of by its partners. Stylect is available worldwide on iOS, Android, and web. The mobile app is known as the "Tinder for women shoes" as it gathers users' preferences through a Tinder-like hot-or-not interface. Based on users' likes and dislikes (500 per user per month on average), Stylect recommends better shoes. Stylect's users keep track of and buy the products they like, and receive notifications whenever a product they love goes on sale.

THE IDEA

Products & Services

Stylect has more than 1 million downloads and has been featured by Apple amongst the best new apps in 133 countries. Their focus on shoes has allowed them to build a very strong brand and differentiate them from the competition. Their aim is to be THE destination for women to buy shoes online. Their technology collects all of their partners’ product information, from thousands of brands and 1.5 million shoes every day, and quickly notifies users when products go on sale. This is a huge competitive advantage compared to companies who rely on retailer’s data feeds. Stylect has also developed a universal checkout which allows customers to check out within the app.

Problem Solved

Buying fashion online is already an extremely common thing to do.
However no company has nailed mobile e-commerce.
Mobile needs to be first and foremost about entertaining users and only afterwards about selling to them.
Rather than designing experiences for the mobile context, retailers have often adapted the catalogue storefront for the smaller screen. On the other hand, by providing users with a mobile-focused entertaining experience, Stylect is substituting the fashion magazines as a source of entertainment. By recommending users better and better shoes and letting them know about discounts, Stylect are becoming the first and last step in the process from discovery to purchase.

Revenue Model

Stylect takes a commission on every pair of shoes sold through the app. Current commissions range from 5% to 20%. The average commission is about 10% and commissions increase with increased sales volume.
The business also generates revenue via cost per click (CPC - where Stylect gets compensated for every user brought to a partner site) and via Monthly retainers paid by brands to be on the app and to receive increased exposure.
Stylect is also working on a solution to allow brands to target customers who are more likely to purchase from them, effectively giving them an hyper targeted advertising solution.