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BEER52

Launched in September 2013 Beer52.com has rapidly grown to become the largest craft beer club in the UK with over 2,500 full-paying subscribers. In the UK there's over 1,200 microbreweries producing on a tiny scale and only selling local, most fail to get anywhere because they don't have the marketing budgets to compete with the major brands. For £24 a month we send you a mix case of craft beer each month. Breweries give us samples of their beer as we're helping them reach new drinkers

THE IDEA
Products & Services

Beer52.com is the largest craft beer club in the UK with over 2,500 full-paying subscribers.

For £24 a month we send you a mixed case of 8 craft beers , breweries give us samples of their beer as we're helping them reach new drinkers. Its a win, win for everyone.

Each month we feature new and exciting craft beers from independent microbreweries.

Our members sample one of each beer and discover the story behind it. We encourage them to interact with the brewers via social media and buy more of their favourite beer from our online beer shed.

Problem Solved

There are 1,200 microbreweries in the UK producing on a tiny scale and only selling locally. Despite making world class beer, most fail to get anywhere as they don't have the marketing budget to compete with the major brands.

We help breweries reach new drinkers with a national sampling campaign going out to thousands of craft beer all over UK. The best way to get someone to become a loyal fan of your product is by allowing them to taste it.

Some of the great breweries we have recently helped to reach new drinkers include; Innis and Gunn, Anarchy Brew Co, Orkney Brewery, Brewers and Union, Top Out, Wadworth, Camden Town Brewery.

Revenue Model

1. Marketing (ave. CPA currently £4)
Inserts, Daily Deals, TV advertising, Voucher Codes, Affiliates, Vouchers in Magazines.

2. Signup
Very low first time commitment (e.g. £4.99 for a £39 RRP bundle).

3. Upsell
Bolt ons such as smokes (cigars), snacks and spirits.

4. Retention
Online community, HomeBrew Academy, events and exclusive Beer Shed deals.

Projected lifetime value per signup: £39.

Minimum Target £ 100,000 Maximum Target £ 100,000 Minimum Investment £ 500
Share On Website Visit site Location EDINBURGH
Rewards

Rewards with a monetary value of over £1,000 can affect the amount of SEIS and EIS an investor can claim. If you are offering SEIS or EIS, then please keep the value of the rewards you’re offering below £1,000.


Invest £10.00 And Get

Donate £10 - Get a free craft beer taster box (worth £12)

Invest £20.00 And Get

Donate £20 - Get one free case of Beer52 (worth £24)

Invest £250.00 And Get

Donate £250 - Get a year of free Beer52 (worth £288)

Invest £1,000.00 And Get

Invest £1,000 - Get 1 free case of beer per year! + invite to our AGM

Invest £5,000.00 And Get

Invest £5,000 - Get free beer for a year! + invite to our AGM

Invest £20,000.00 And Get

Invest £20,000+ Get free beer for life! + invite to our AGM

Invest £50,000.00 And Get

Invest £50,000+ Get free beer for life! + Brew your own beer with your name on it and get 250 bottles + invite to our AGM

Invest £100,000.00 And Get

Invest £100,000 + Get free beer for life! + We'll organise a your own 'piss up' in a brewery of your choice (anywhere in the world) for you and select friends with unlimited beer + Brew your own beer with your name on it and get 250 bottles
Gallery

The Idea

Products & Services

Beer52.com is the largest craft beer club in the UK with over 2,500 full-paying subscribers.

For £24 a month we send you a mixed case of 8 craft beers , breweries give us samples of their beer as we're helping them reach new drinkers. Its a win, win for everyone.

Each month we feature new and exciting craft beers from independent microbreweries.

Our members sample one of each beer and discover the story behind it. We encourage them to interact with the brewers via social media and buy more of their favourite beer from our online beer shed.

Problem Solved

There are 1,200 microbreweries in the UK producing on a tiny scale and only selling locally. Despite making world class beer, most fail to get anywhere as they don't have the marketing budget to compete with the major brands.

We help breweries reach new drinkers with a national sampling campaign going out to thousands of craft beer all over UK. The best way to get someone to become a loyal fan of your product is by allowing them to taste it.

Some of the great breweries we have recently helped to reach new drinkers include; Innis and Gunn, Anarchy Brew Co, Orkney Brewery, Brewers and Union, Top Out, Wadworth, Camden Town Brewery.

Revenue Model

1. Marketing (ave. CPA currently £4)
Inserts, Daily Deals, TV advertising, Voucher Codes, Affiliates, Vouchers in Magazines.

2. Signup
Very low first time commitment (e.g. £4.99 for a £39 RRP bundle).

3. Upsell
Bolt ons such as smokes (cigars), snacks and spirits.

4. Retention
Online community, HomeBrew Academy, events and exclusive Beer Shed deals.

Projected lifetime value per signup: £39.

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