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Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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BEER52

Launched in September 2013 Beer52.com has rapidly grown to become the largest craft beer club in the UK with over 2,500 full-paying subscribers. In the UK there's over 1,200 microbreweries producing on a tiny scale and only selling local, most fail to get anywhere because they don't have the marketing budgets to compete with the major brands. For £24 a month we send you a mix case of craft beer each month. Breweries give us samples of their beer as we're helping them reach new drinkers

THE IDEA
Products & Services

Beer52.com is the largest craft beer club in the UK with over 2,500 full-paying subscribers.

For £24 a month we send you a mixed case of 8 craft beers , breweries give us samples of their beer as we're helping them reach new drinkers. Its a win, win for everyone.

Each month we feature new and exciting craft beers from independent microbreweries.

Our members sample one of each beer and discover the story behind it. We encourage them to interact with the brewers via social media and buy more of their favourite beer from our online beer shed.

Problem Solved

There are 1,200 microbreweries in the UK producing on a tiny scale and only selling locally. Despite making world class beer, most fail to get anywhere as they don't have the marketing budget to compete with the major brands.

We help breweries reach new drinkers with a national sampling campaign going out to thousands of craft beer all over UK. The best way to get someone to become a loyal fan of your product is by allowing them to taste it.

Some of the great breweries we have recently helped to reach new drinkers include; Innis and Gunn, Anarchy Brew Co, Orkney Brewery, Brewers and Union, Top Out, Wadworth, Camden Town Brewery.

Revenue Model

1. Marketing (ave. CPA currently £4)
Inserts, Daily Deals, TV advertising, Voucher Codes, Affiliates, Vouchers in Magazines.

2. Signup
Very low first time commitment (e.g. £4.99 for a £39 RRP bundle).

3. Upsell
Bolt ons such as smokes (cigars), snacks and spirits.

4. Retention
Online community, HomeBrew Academy, events and exclusive Beer Shed deals.

Projected lifetime value per signup: £39.

Minimum Target £ 100,000 Maximum Target £ 100,000 Minimum investment amount £ 500
Share On Website Visit site Location EDINBURGH
Gallery

The Idea

Products & Services

Beer52.com is the largest craft beer club in the UK with over 2,500 full-paying subscribers.

For £24 a month we send you a mixed case of 8 craft beers , breweries give us samples of their beer as we're helping them reach new drinkers. Its a win, win for everyone.

Each month we feature new and exciting craft beers from independent microbreweries.

Our members sample one of each beer and discover the story behind it. We encourage them to interact with the brewers via social media and buy more of their favourite beer from our online beer shed.

Problem Solved

There are 1,200 microbreweries in the UK producing on a tiny scale and only selling locally. Despite making world class beer, most fail to get anywhere as they don't have the marketing budget to compete with the major brands.

We help breweries reach new drinkers with a national sampling campaign going out to thousands of craft beer all over UK. The best way to get someone to become a loyal fan of your product is by allowing them to taste it.

Some of the great breweries we have recently helped to reach new drinkers include; Innis and Gunn, Anarchy Brew Co, Orkney Brewery, Brewers and Union, Top Out, Wadworth, Camden Town Brewery.

Revenue Model

1. Marketing (ave. CPA currently £4)
Inserts, Daily Deals, TV advertising, Voucher Codes, Affiliates, Vouchers in Magazines.

2. Signup
Very low first time commitment (e.g. £4.99 for a £39 RRP bundle).

3. Upsell
Bolt ons such as smokes (cigars), snacks and spirits.

4. Retention
Online community, HomeBrew Academy, events and exclusive Beer Shed deals.

Projected lifetime value per signup: £39.

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