Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den

The Role of a Lead Investor in a Startup

One of the things that sets Angels Den Funding apart from other investment platforms is the lead investor model. After a thorough screening process is performed by our experienced entrepreneur management team, the selected company is featured in the ‘Looking for a lead investor’ section of our platform. What happens next is that Angels Den Funding carefully matches the start-up with a suitable lead before opening the funding to the wider network of investors.  

What is a lead investor? 

A lead investor is an individual or an organisation who will lead a funding round and may also act on behalf of the other investors. The lead is usually the first to offer their financial support for the company looking for funding, while also investing time and expertise to ensure that the round is closed successfully. At Angels Den Funding, we look for a lead investor that is going to add value and inject smart capital that will drive the business forward. 

What are the lead investor’s responsibilities?  

Specific responsibilities for the lead investor are usually set out in the investment agreement. We are highly selective about the businesses we put forward for investment. But, despite all the rigorous pre-screening we do and information we can provide (such as the companies' pitch documents) we advise all potential lead investors to do their own checking before making a decision 

The lead’s due diligence would typically range from a company visit and a few questions, to a full and rigorous appraisal, perhaps with outside help. We have guidance and masterclasses to help them ask all the right questions. Our investor relations team is always ready to help with any additional information. 

In addition to this, lead investors provide mentorship for the company they decide to lead. Being a lead investor allows them to use their sector expertise, skills, and connections to help the business succeed and, ultimately, significantly increase the return on their financial investment.  

This way, the startup benefits from valuable insights and a sustainable management strategy. A lot of early-stage companies fail despite having great ideas and dedicated founders. This happens when the team is not ready to manage the specific challenges that arise during the growth process. 

What are the main advantages?

  • - A lead investor usually commits a large amount of capital to the business he or she chooses to mentor.
  • - A lead investor helps the startup to establish credibility in the market and also among other potential investors.
  • - Using their vast experience, lead investors are able to set up reporting metrics, provide direction, timely review the start-up's progress and update the other investors.
  • - The guidance provided by the lead investor is often underestimated. Their sector expertise, skills, and connections might be the elements that will make a difference in the start-up’s road to success. For instance, lead investors can open new doors for the company they mentor through their network of experienced HNWI or business connections.

Are there any drawbacks? 

Our lead investor model allows the applying start-up to also bring their own lead. In this case, we will open the funding round to our wide network of investors. Otherwise, the main drawback of Angels Den Funding’s lead investor model is that a few companies do not receive interest from a lead. Therefore, that company cannot raise with us. This does not necessarily mean that it is not good business, but rather that our lead investors are not interested in that specific sector or it is not a convenient time for them to invest 


At Angels Den Funding, we focus on quality rather than quantity. Since 2013, 92% of our funded deals are still trading and this result speaks for itself. The vetting process plays an important role in maintaining this badge of excellence, but we would have never been here without taking into consideration our investors’ interest. If the investors are satisfied with the investment opportunities they find on our platform and they are willing to back up a deal, the chances for that business not to thrive are greatly reduced.