Founders and investors attending an Angels Den live pitch event in London

HOW IT WORKS

From application to close

01

Submit your application

Upload your pitch deck and financial model through our secure portal.

01

Submit your application

Upload your pitch deck and financial model through our secure portal.

02

Expert screening

Our analysts review your business model, traction and scalability potential.

02

Expert screening

Our analysts review your business model, traction and scalability potential.

03

Pitch or list

If you are selected, pitch live to our private network or get listed on our digital platform.

03

Pitch or list

If you are selected, pitch live to our private network or get listed on our digital platform.

04

Close the round

Investors complete through a syndicate administered by an FCA-authorised partner.

04

Close the round

Investors complete through a syndicate administered by an FCA-authorised partner.

WHAT WE LOOK AT

What your application is assessed on

Applications that pass our initial review are assessed across seven areas.

Line drawing of a founding team of three

Team

The people building it, and why them.

Line drawing of three nested market rings

Market

Who buys, how many of them, and how fast that grows.

Line drawing of three nested market rings

Market

Who buys, how many of them, and how fast that grows.

Line drawing of an app window with one feature selected

Product

What it does, and what makes it hard to copy.

Line drawing of an app window with one feature selected

Product

What it does, and what makes it hard to copy.

Line drawing of a rising line chart

Traction

Evidence that customers want it.

Line drawing of a rising line chart

Traction

Evidence that customers want it.

Line drawing of a rising line chart

Traction

Evidence that customers want it.

Line drawing of a bar chart of money in and money out

Financials

How the business makes and spends money.

Line drawing of a bar chart of money in and money out

Financials

How the business makes and spends money.

Line drawing of a likelihood and impact grid

Risk

What could go wrong, and the plan for it.

Line drawing of a likelihood and impact grid

Risk

What could go wrong, and the plan for it.

Line drawing of ownership before and after a round

Valuation

How the round is priced for its stage.

Line drawing of ownership before and after a round

Valuation

How the round is priced for its stage.

Line drawing of an application file reaching a person, who decides either way

WHO DECIDES

A member of our Deals team makes the final call on every application.

Line drawing of an application file reaching a person, who decides either way

WHO DECIDES

A member of our Deals team makes the final call on every application.

IF YOU ARE SELECTED

In the room with investors

Founder presenting return on investment slides to angel investors at an Angels Den pitch session
Founder presenting return on investment slides to angel investors at an Angels Den pitch session

Pitch to a room of members

At a monthly DDQ Hot Room in London you have 12 minutes to present to a room of 5 to 10 members, then take their questions. Interest is registered on the night.

Support after the round

After investment, 3 or 4 members can sit with you for 90 minutes in a Portfolio Surgery, working through a specific challenge.

FAQ

Before you apply

How much can I raise?
What happens if my round is not filled?
How is SEIS or EIS status handled?
Who can invest in my round?

APPLY ONLINE

Ready to scale?

The application has 11 steps. Have your pitch deck and financial model ready.

Guests talking in small groups at a busy Angels Den networking evening

Ecosystem partners

Institutional-grade infrastructure for our portfolio companies. From cloud platforms to legal and workspace partners, we connect funded startups with the tools they need to scale.

AWS logo

Amazon

Curve Club logo
Google Cloud logo

Google

Microsoft for Startups logo
Notion logo

Notion

Stripe logo

Raise from a network of 27,000+ investors. Or join it.

Investing in early-stage businesses involves significant risk, including illiquidity, dilution and the potential loss of capital. Investments should only be made as part of a diversified portfolio. Angels Den is intended solely for investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Access to investment opportunities is available only to registered members who have self-certified as High Net Worth or Sophisticated Investors. Investments are made directly in the businesses presented or through an SPV administered by Vestd. Information is provided by the businesses themselves, and Angels Den does not verify, endorse, or take responsibility for any statements, forecasts, opinions or outcomes. Nothing on this site constitutes investment, legal or tax advice, nor an offer or solicitation to buy or sell securities in any jurisdiction where such activity would be unlawful.

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