Millennials may have a reputation for being entitled and increasingly tech-dependent, but they also have a deck of virtuous ideals which are gradually transforming how the world operates and does business.
And travel, an activity that millennials hold dear, is at the epicentre of this transformation, and is evolving based on an emphasis on sustainability, equality and community.
In short, there is an emerging demand for travel that makes the world a little better – and here are the key growth areas to look out for.
Regular transport and hotels can be surprisingly ill-equipped to deal with the varying needs of disabled travellers, whose desire for travel does not diminish with their diagnoses.
Ex-investment banker and CEO of Limitless Travel, Angus Drummond, experienced this first-hand as he was travelling the globe following a Muscular Dystrophy diagnosis. His frustrated experience led him to create custom holidays for this oft-overlooked population, with his niche being bespoke, premium tours for those needing support.
The result? With their trips across cities and beach destinations in the UK and Europe, Limitless is garnering a legion of loyal fans due to their empowering, detail-focussed approach which is shifting perceptions.
Interested in learning more? Get in touch with us to find out about investment opportunities with this exciting travel start-up.
Sustainability is no longer a preserve of chai-tea drinking hippies, as the desire to travel responsibly goes mainstream.
A tenet of this thinking is the concept of slow travel: as consumers swap frenetic travel greed for a more zen pace of travel, which sees them live in a single destination for weeks or months at a time.
Modes of transport are also being rethought, as travellers are opting for more fuel-efficient options like train travel, public transport and smaller cruise ships which use cleaner fuel sources.
Travellers are also becoming wise to exploitation, with many boycotting animal product souvenirs and animal-based entertainment like elephant rides, and enquiring about the pay and treatment of local staff before booking a guide or activity.
Ecotourism & Voluntourism
While orphanage voluntourism has been widely denounced, aided by a very public bashing by JK Rowling and her Twitter account with 13.9m followers, the ecotourism strand of voluntourism is rising in popularity, with the focus turning to endangered destinations.
Maturing millennials and the rising middle class are seeking out endangered destinations in a very real fear of missing out, as these destinations, like Australia’s Great Barrier Reef, may become extinct in their lifetime due to climate change.
But these travellers are not satisfied with just being tourists, they want to actively help protect these natural wonders by getting involved in reputable local initiatives. This list of endangered destinations is shockingly broad, and ranges from the sinking Maldives to the shrinking Dead Sea, the melting ice sheets of Kilimanjaro, and beyond.