Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den

What Makes a Good Pitch Deck?

Good pitch deck Angels Den

Many will say that the most important skill an entrepreneur needs is the vision. Of course, no business would ever add value to the current environment if there wasn’t for visionary and inspired entrepreneurs willing to challenge the status quo. However, every day is marked by hundreds of new ideas and companies that promise to revolutionise the way we do everything. This is one of the reasons for which the overall investors’ pessimism is on the rise and the due diligence process keeps getting more complicated. 

Why are pitch decks important? 

There are many ways to make your startup stand out to potential investors. There are also very important steps, like creating a concept, doing feasibility and awareness tests and creating real hype about what you plan to launch. 

If you are past these points and do not have the possibility to attract investors by yourself, the best strategy is to look for professional help. Investment and crowdfunding platforms offer just that. They already have a vast investor database and can offer you the necessary exposure. However, having access to an investors database is not enough, as you also need to convince them that your company functions properly and at the end of the funding round you will be taking it to the next level.  

The introduction 

This section should be brief, as you have plenty of aspects to cover in your pitch deck, but catchy, as a good impression here means more attention paid to the aspects that aim to convince your audience that the company can add value. Talking about what inspired you to be in front of them and what motivates you is a good start. Do not forget to set a background for the next sections, like what your company does and what your next steps are.  

The problem 

After that, focus on the problem you are trying to solve. Attach research data if you think it’s relevant, but do not make this section longer than the others. It’s important to make the investors aware of the fact that your company solves a real problem to a certain group of people. This matters because an investor must have a clear vision of how your business will change something or come up with a solution that will be accepted by your target audience, thus generating revenue and return on investments. 


Whether we are talking about FinTech or Food and Drink, there are plenty of companies, from startups to corporations, who aim to add value in the same field. This section should highlight the difference between what you are offering and what the market is offering at the moment. Don’t make this section too long by trying to tackle all the problems your industry has, as investors know when an entrepreneur aims too high.  

The solution 

This should be the longest and most comprehensive section of your pitch deck. Present what your strategy is for solving the issues from the previous one. Don’t get too technical, but don’t miss information without which your concept would not work either. If you have video animations or relevant worksite pictures, include them here. 

Customer base 

Describe who your potential customers are. How many clients do you expect at each stage? Who would be most receptive to your idea? What actions in terms of marketing do you have to take to achieve your desired numbers? Last but not least, present your audience demographics. 


Market and competition 

Depending on your company or product, there are two possible approaches for this section. If you aim to tackle an emerging or non-existing market, focus on how the new market would look: when and from where you can expect competition, market size and fluctuations and aggregator factors. If you aim to add value to an already developed market, focus on your competitors: who they are, what their market share is and how are you going to gain their potential customers.  

Business model 

By this point, you probably made it clear that your solution is efficient and delivers added value to the customers. But you need to gain something from this aside from the satisfaction of changing people’s lives. Describe your business model, so the investors can know what profit they should expect at any point. No matter how good a business may sound in its startup phase, without an efficient business model, unaccounted losses and spending may occur. Prove to the investors that you are not only a visionary, but a businessman too. 

Financial needs 

It’s important that this part comes at the end of your presentation because before talking money, investors should believe or want to believe in the change you bring. Keep in mind that if your business is still at the idea stage, it is probably too early for equity funding. The value of an early-stage business will be low unless there is a patent or a very experienced team, so you would have to sell a big share of the business to raise funding at this stage. A small business loan can be a solution in this kind of situations, so be realistic about your options. 


Last but not least, present the people that make everything you talked about possible. It is often said that people invest in people, so make sure everyone’s role in the project is properly presented. If someone has special qualifications, like being part in other successful projects or an extensive field-expertise, make sure that is also highlighted. Do not forget to leave a few contact details, so investors whose attention you caught the eye of can reach you and ask for more details if they don’t get the chance or are not sure at the moment of the pitch.  


All startups are different. If you think there are more important things than the ones presented above, feel free to add them. But remember, try to stay away from lengthy statistical data or complicated terms. Your presentation should contain an accurate description of your company and the solution it offers. Keep in mind that everything should be explained in a way that even an uninformed person would understand your business model.