Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

I Agree
Not Now

ELEMENTARY B LTD.

Affordable financial risk management platform, Sherloc, acting as an early warning system for SMEs to navigate economic turmoil.

£ 355,000
33 Days left

51% of minimum goal raised

Seeking
Lead investor:

Minimum Target

£ 700,000

Minimum investment amount

£ 10,000

Maximum Target

£ 1,200,000

Maximum investment amount

£ 1,200,000
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Investment Opportunity

ELEMENTARYb was founded by a group of British and Canadian techies, bankers and entrepreneurs to drive economic growth in the UK through the use of intelligent, affordable technology such as cloud computing and artificial intelligence. Our Sherloc platform leverages open banking, open accounting and ESG data standards to help SMEs save time, money and make their lives easier by connecting their financial plans to economic dependencies and alerting them with actionable insights when events impact their plans. Sherloc is an ecosystem and marketplace platform, alerting a company's permissioned advisors and bankers when plans change so they can help support their clients' growth.

LIVE PITCHING

Elementary B at Angels Den's Fintech Pitching Event

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THE IDEA
Products & Services

Our financial risk management platform Sherloc has Beta launched in production with forecasting, planning and analysis functionality for SMEs with up to 3 legal entities and currencies. Our key focus to date has been on forecasting and scenario modelling capabilities in an extremely user-friendly interface customised to the users' data structure (e.g. they see the information how they upload it from excel). We have data validation, performance ratios and basic alerts linked to working capital needs. Our future roadmap of features and products will span lending, invoice factoring, credit cards, insurance, ESG solutions and capital markets functionality across a range of industry verticals.

Problem Solved

Companies of all sizes need to have plans in place to manage their businesses and the majority of small and medium-sized companies use excel to do this. Yet excel is error-prone, limited and disconnected from non-financial activity and events impacting those plans. It doesn't monitor underlying assumptions - such as the cost of fuel - and its impact to forecast transportation costs or the cost of sales, nor does it notify time-poor decision-makers to help mitigate when that assumption changes in value. Sherloc digitises planning outside of excel, monitors those assumptions and notifies decision-makers with actionable insights to help mitigate risks and improve productivity using ML and AI

Revenue Model

Sherloc has multiple revenue streams but only three (SaaS licenses from SMEs, SaaS licenses from Advisors and marketplace commissions) have been included in our financial model. Future streams such as data handling/processing for the large banks to support rapid product fulfilment and partnership fees will develop as we mature. Customer acquisition will be direct to SMEs via trade bodies, sponsors and distributors (one-to-one model) and via Advisors such as Accountants who support various clients (one-to-one-to-many model). Our licensing price point has been tested and we are in discussions to tee-up 4 pilots with Accountancy firms and banks over the next 6 months.

Exit Strategy
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The Idea

Products & Services

Our financial risk management platform Sherloc has Beta launched in production with forecasting, planning and analysis functionality for SMEs with up to 3 legal entities and currencies. Our key focus to date has been on forecasting and scenario modelling capabilities in an extremely user-friendly interface customised to the users' data structure (e.g. they see the information how they upload it from excel). We have data validation, performance ratios and basic alerts linked to working capital needs. Our future roadmap of features and products will span lending, invoice factoring, credit cards, insurance, ESG solutions and capital markets functionality across a range of industry verticals.

Problem Solved

Companies of all sizes need to have plans in place to manage their businesses and the majority of small and medium-sized companies use excel to do this. Yet excel is error-prone, limited and disconnected from non-financial activity and events impacting those plans. It doesn't monitor underlying assumptions - such as the cost of fuel - and its impact to forecast transportation costs or the cost of sales, nor does it notify time-poor decision-makers to help mitigate when that assumption changes in value. Sherloc digitises planning outside of excel, monitors those assumptions and notifies decision-makers with actionable insights to help mitigate risks and improve productivity using ML and AI

Revenue Model

Sherloc has multiple revenue streams but only three (SaaS licenses from SMEs, SaaS licenses from Advisors and marketplace commissions) have been included in our financial model. Future streams such as data handling/processing for the large banks to support rapid product fulfilment and partnership fees will develop as we mature. Customer acquisition will be direct to SMEs via trade bodies, sponsors and distributors (one-to-one model) and via Advisors such as Accountants who support various clients (one-to-one-to-many model). Our licensing price point has been tested and we are in discussions to tee-up 4 pilots with Accountancy firms and banks over the next 6 months.

Exit Strategy
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Website

www.elementaryb.com/

Location

LONDON

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