The UK toilet paper industry is a £2.1B market. Serious Tissues is the UK’s most sustainable toilet roll brand; tree-free, plastic-free, and proudly profitable. Now raising EIS to scale.
0% of minimum goal raised
Minimum Target £ 10,000 |
Minimum investment amount £ 1,000 |
Maximum Target £ 800,000 |
Maximum investment amount £ 800,000 |
Serious Tissues is a UK-based impact brand, revolutionising the £2.1B UK toilet roll industry by offering ultra-sustainable, tree-free toilet paper made from recycled materials. With over 1.4M trees planted and a plastic-free supply chain, we’re combining profit with purpose. Backed by the founders of Change Please and Old Spike Roastery, we’re already profitable and scaling across D2C, B2B, and retail channels.
Our flagship product is UK-made, 100% recycled toilet roll, free from plastic and bleach and planting a tree for every box we ship. We operate across D2C subscriptions, B2B partnerships (including an exclusive national distribution deal with Bunzl), and are expanding into major retail in 2026. Every roll contributes to reforestation and social good.
Most large companies are under growing pressure to hit sustainability and social impact goals, but everyday essentials like toilet paper are often overlooked. Serious Tissues makes it easy for businesses to switch to a product that delivers real impact with no compromise on cost or performance. For consumers, we offer a simple alternative to traditional toilet roll, which is still made from virgin trees and wrapped in plastic. Our recycled, UK-made toilet paper lets people make a better choice without paying more—helping both individuals and organisations do good, one roll at a time.
We operate a hybrid model across D2C subscriptions, B2B wholesale, and upcoming retail. D2C provides high-margin recurring revenue, while B2B delivers scalable volume through our exclusive partnership with Bunzl. We’ve reached profitability with minimal investment and strong unit economics. With growth funding, we’re targeting £10M net revenue by 2027, supported by a clear path to scale. We believe this positions us for a £25M to £30M valuation within the next two to three years.
Our flagship product is UK-made, 100% recycled toilet roll, free from plastic and bleach and planting a tree for every box we ship. We operate across D2C subscriptions, B2B partnerships (including an exclusive national distribution deal with Bunzl), and are expanding into major retail in 2026. Every roll contributes to reforestation and social good.
Most large companies are under growing pressure to hit sustainability and social impact goals, but everyday essentials like toilet paper are often overlooked. Serious Tissues makes it easy for businesses to switch to a product that delivers real impact with no compromise on cost or performance. For consumers, we offer a simple alternative to traditional toilet roll, which is still made from virgin trees and wrapped in plastic. Our recycled, UK-made toilet paper lets people make a better choice without paying more—helping both individuals and organisations do good, one roll at a time.
We operate a hybrid model across D2C subscriptions, B2B wholesale, and upcoming retail. D2C provides high-margin recurring revenue, while B2B delivers scalable volume through our exclusive partnership with Bunzl. We’ve reached profitability with minimal investment and strong unit economics. With growth funding, we’re targeting £10M net revenue by 2027, supported by a clear path to scale. We believe this positions us for a £25M to £30M valuation within the next two to three years.