The Aquaforno is best described as a range cooker that can be taken anywhere. Its unparalleled flexibility offers so many more features than traditional outdoor cooking products. The Aquaforno's unique (patent pending) detachable design incorporates a fire pit, integral kettle, grill, upper oven with a pizza stone and racks. Its modular layout means that the sections can be used independently or together as an open fire, BBQ, smoker, pizza/wood fired oven, water boiler, tandoor and patio heater.
Products & Services
The Aquaforno affords the user a spectrum of functions not previously seen in portable cooking. Its packed size of 45 cm x 30 cm means people with little space can now own a smoker/pizza oven for the first time. To date, slow roasted lamb, roast chicken, potato gratin, pizzas, paellas and brioche puddings have all been served on British camp sites, fields and beaches fresh from Aquafornos as well as camp-cooked cream teas and crumbles with fresh croissants and full fry ups for breakfast.
Our customers are part of our growing community emailing photos of marshmallows in the Hebrides and camp-baked bread in Spain although most Aquafornos will probably not drift far from the back garden.
Problem Solved
The Aquaforno has evolved through necessity and tends to elicit great excitement from the 'outdoor/foodie' sector.
Neil Davey, a food writer and contributor for The Guardian, Delicious, Metro, Sainsbury's, MSN, Square Mile, and SAGA has described it as a "seriously brilliant piece of kit".
MSN Food Senior Editor, Craig Butcher, has described the Aquaforno as "Bloomin' Genius".
James McIntosh, the face of Aga and Le Creuset, described the Aquaforno as "The most amazingly clever invention that allows one to cook anything anywhere and then folds up into the size of a hula hoop."
Damian Turner of Land Rover World magazine said, "Full marks, what a wonderful piece of equipment!"
Revenue Model
The Business Plan and projected growth are based on online sales through an aggressive marketing/advertising budget. This is in line with the World’s two most popular BBQ brands. Formula used by Wizard of Ads, Mannix Marketing and agencies such as 6S suggest that a 20% of gross income is key to providing significant growth for new online based businesses in a competitive market .These figures are much higher than average US and UK based SMEs which spend between 1%-7% according to these sources.
Four sizes are planned with accessories including gas burners, rotisseries, utensils and fuel as well as a cook book to be penned by James Macintosh the award-winning Food Economist.
