Exaget

Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

I Agree

Not Now

EXAGET

Enabling full digital advertising capabilities to Radio Advertising

£ 311,877

0 Days left

125% of minimum goal raised

Minimum Target

£ 250,000

Minimum investment amount

£ 500

Maximum Target

£ 475,000

Maximum investment amount

£ 0

Investment Opportunity

Display and video advertising all depend on the audience seeing something. Radio Advertising, a 33 Billion USD market, is different as users hear it – making it more impactful. All advertising is becoming digital – it is targeted, measurable, interactive – and increasingly mobile and local. Radio is behind the curve on that. Exaget's disruptive proposition brings all the best capabilities from digital advertising to radio advertising, optimized for mobile devices.

THE IDEA

Products & Services

1. An online self-service Audio advertising network, which

a. Advertisers can plan, activate and track their digital audio campaigns
b. Broadcasters and app developers can use to set up and monitor their revenues.
c. Connects up to digital ad networks with Real Time Bidding capability

2. A Software Development Kit (SDK) that broadcasters and/or other app developers can incorporate into their own application. This will enable their listeners/users to get targeted audio content.

3. A mobile application (UTuneMe) on various smartphone platforms. Free from app stores to access radios from around the world. Offered as subscription to broadcasters as a White Label Solution.

Problem Solved

90% of Adults listen to Radio and on an average over two hours a day. About half of that is commercial Radio, which is dependent on advertising for their business.

While Radio listening has been consistent, the advertising spend has decreased as advertisers go after the better accountability that digital and mobile advertising offers.

Exaget solves this through driving revenue increase by:

a) Increasing the value of the Ad spot by making audio advertising contextual and relevant
b) Increasing the market size by making audio advertising cost effective for new advertiser

Revenue Model

We are selling a service. The business model is primarily one of revenue share as is the case with any of the other Ad networks. We deliver the targeted ads and keep a share of the revenue.
Digital audio ads command a premium of over 6 times, as compared to regular radio ads. Thus, broadcasters make more money even after sharing the revenue with us - a win-win solution.
This is an established business model in the online and mobile display ad business, so familiar to the customers.