KalliKids

Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

I Agree

Not Now

KALLIKIDS

Proven and trading Trip-Advisor / Go Compare for families - 300,000 potential customers in UK alone

£ 174,946

0 Days left

87% of minimum goal raised

Minimum Target

£ 200,000

Minimum investment amount

£ 500

Maximum Target

£ 200,116

Maximum investment amount

£ 0

Investment Opportunity

People spend more on activities for their children than electricity or holidays. KalliKIds makes sure they spend wisely, picking classes, places to go and services they can trust: Trip Advisor or Go Compare for kids with up-front checking. Parents get to know the best choices and discounts and the activity providers get promoted. KalliKids has 670 providers, a renewal rate of >70% and providers signing up for a third year. The website has smashed its five year targets with 27k hits/month.

THE IDEA

Products & Services

KalliKids has two markets:

Parents of 8m UK children.
Parents need free information they can trust, combining parent reviews with up-front checking so they can save time and money and make the right choice for their family.

Providers (300,000 ) children’s activities and services (100 new providers signing up monthly).
Providers get the KalliKids tick of approval to display on their website, entrance door and marketing materials and they get a self-edit profile which is very easy to change and can have up to 80 photos/15 videos. They build parent recommendations online (Kimbalu has 61 reviews) and can be promoted proactively at events, in the parent newsletter and social media.

Problem Solved

KalliKids gives parents easy access to reliable information saving time, money and worry. Parents spend lots of money on their kids and they need comfort that their children will be with the right people (eg a disciplined and certified versus fun and pop piano teacher).

Parents relied on word-of-mouth / trial & error to find activities – often wasting time, money and children missing out on experiences. There was no single place to look: each speciality has listings (eg dance, football), there are many websites and magazines with local listings but information is limited / not independent. One KalliKids provider admitted that he wrote the testimonials on his website!

Revenue Model

Core recurring revenue is secured with annual provider contracts. Standard prices are £13 to £26 /mth with significant discounts in new regions. The financials assume a hardening of price as volume grows and this has been proven in Sussex at just 1/10th of the target monthly web-hits. Monthly revenue is >£3k and revenue will potentially grow to £2.5m by Y3.

Growth is now radical and accelerating with a new team of 20 “Champions” (commission-only agents) which will be increased to a team of up to 150. The model is proven and the national roll-out is already proving deliverable.

Additional revenue streams include advertising/ sponsorship and multiple add-ons, not yet exploited.