This funding round has closed
Specialist Net Zero Carbon Platform for Media, Marketing and Advertising Companies
0% of minimum goal raised
Minimum Target £ 100,000 |
Minimum investment amount £ 20,000 |
Maximum Target £ 400,003 |
Maximum investment amount £ 400,000 |
51 to Carbon Zero is 12 months into an extraordinary journey. We are the ONLY net zero platform specialising in the complex Media, Marketing and Advertising sector, where we have an ‘unfair advantage’. ‘It is an astonishingly under-served niche’ (Gartner 2023), and we have a multi-exit, experienced leadership team are taking full advantage of it - in 12 months we have developed impressive IP, a high growth rate (£400k ARR run rate), NASDAQ/FTSE clients and will hit £1m ARR during 2024. Strong unit economics give us a clear path to breakeven and profit. With a SAM of $2.8bn and a SOM of >$100m in this sector alone we can realise $100m revenues at 80% GM/25% EBIT in 6-8 years.
We're a b2b SaaS platform and virtual advisory completely unique in the market.
Our platform (1) helps companies load data super quickly and visualise their carbon footprint in completely unique ways; (2) automatically suggests the most effective solutions to decarbonise; (3) allows companies to allocate and track accountability for carbon reduction; and (4) provides the governance to help c-suites understand whether the company is on track. Future modules will enable us to engage employees, set up a marketplace and provide a proprietary dataset, accessed by AI, helping Policy Makers and thought leaders across the world understand the corporate response to decarbonization.
The inability of complex media companies to decarbonise their complex supply chains, from agency, SSP/ DSPs, publishers down to the digital adverts served. We know the issues first hand, as both founders are ex global leaders of media companies. The pressure on them to decarbonised from from the big advertisers, regulators, consumers, investors and employees.
1. Core Platform Licence to use Saas platform. ARR = avg $50K per target ICP client, 3 year SaaS contracts+
2. Upsell: Premium Service: Recurring programme mgt revenue for % Clients @ ARR $50K
3. Upsell: 51-0 Media specific 'carbon certification' ARR = $5-25K (30% of clients)
4. Proprietary Data; AI access to unique database; ARR = $70K (from 2025)
We're a b2b SaaS platform and virtual advisory completely unique in the market.
Our platform (1) helps companies load data super quickly and visualise their carbon footprint in completely unique ways; (2) automatically suggests the most effective solutions to decarbonise; (3) allows companies to allocate and track accountability for carbon reduction; and (4) provides the governance to help c-suites understand whether the company is on track. Future modules will enable us to engage employees, set up a marketplace and provide a proprietary dataset, accessed by AI, helping Policy Makers and thought leaders across the world understand the corporate response to decarbonization.
The inability of complex media companies to decarbonise their complex supply chains, from agency, SSP/ DSPs, publishers down to the digital adverts served. We know the issues first hand, as both founders are ex global leaders of media companies. The pressure on them to decarbonised from from the big advertisers, regulators, consumers, investors and employees.
1. Core Platform Licence to use Saas platform. ARR = avg $50K per target ICP client, 3 year SaaS contracts+
2. Upsell: Premium Service: Recurring programme mgt revenue for % Clients @ ARR $50K
3. Upsell: 51-0 Media specific 'carbon certification' ARR = $5-25K (30% of clients)
4. Proprietary Data; AI access to unique database; ARR = $70K (from 2025)