Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

SERIOUS TISSUES

The UK toilet paper industry is a £2.1B market. Serious Tissues is the UK’s most sustainable toilet roll brand; tree-free, plastic-free, and proudly profitable. Now raising EIS to scale.

£ 0
90 Days left

0% of minimum goal raised

Seeking
Lead investor:

Minimum Target

£ 10,000

Minimum investment amount

£ 1,000

Maximum Target

£ 800,000

Maximum investment amount

£ 800,000

Investment Opportunity

Serious Tissues is a UK-based impact brand, revolutionising the £2.1B UK toilet roll industry by offering ultra-sustainable, tree-free toilet paper made from recycled materials. With over 1.4M trees planted and a plastic-free supply chain, we’re combining profit with purpose. Backed by the founders of Change Please and Old Spike Roastery, we’re already profitable and scaling across D2C, B2B, and retail channels.

THE IDEA
Products & Services

Our flagship product is UK-made, 100% recycled toilet roll, free from plastic and bleach and planting a tree for every box we ship. We operate across D2C subscriptions, B2B partnerships (including an exclusive national distribution deal with Bunzl), and are expanding into major retail in 2026. Every roll contributes to reforestation and social good.

Problem Solved

Most large companies are under growing pressure to hit sustainability and social impact goals, but everyday essentials like toilet paper are often overlooked. Serious Tissues makes it easy for businesses to switch to a product that delivers real impact with no compromise on cost or performance. For consumers, we offer a simple alternative to traditional toilet roll, which is still made from virgin trees and wrapped in plastic. Our recycled, UK-made toilet paper lets people make a better choice without paying more—helping both individuals and organisations do good, one roll at a time.

Revenue Model

We operate a hybrid model across D2C subscriptions, B2B wholesale, and upcoming retail. D2C provides high-margin recurring revenue, while B2B delivers scalable volume through our exclusive partnership with Bunzl. We’ve reached profitability with minimal investment and strong unit economics. With growth funding, we’re targeting £10M net revenue by 2027, supported by a clear path to scale. We believe this positions us for a £25M to £30M valuation within the next two to three years.

Exit Strategy
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The Idea

Products & Services

Our flagship product is UK-made, 100% recycled toilet roll, free from plastic and bleach and planting a tree for every box we ship. We operate across D2C subscriptions, B2B partnerships (including an exclusive national distribution deal with Bunzl), and are expanding into major retail in 2026. Every roll contributes to reforestation and social good.

Problem Solved

Most large companies are under growing pressure to hit sustainability and social impact goals, but everyday essentials like toilet paper are often overlooked. Serious Tissues makes it easy for businesses to switch to a product that delivers real impact with no compromise on cost or performance. For consumers, we offer a simple alternative to traditional toilet roll, which is still made from virgin trees and wrapped in plastic. Our recycled, UK-made toilet paper lets people make a better choice without paying more—helping both individuals and organisations do good, one roll at a time.

Revenue Model

We operate a hybrid model across D2C subscriptions, B2B wholesale, and upcoming retail. D2C provides high-margin recurring revenue, while B2B delivers scalable volume through our exclusive partnership with Bunzl. We’ve reached profitability with minimal investment and strong unit economics. With growth funding, we’re targeting £10M net revenue by 2027, supported by a clear path to scale. We believe this positions us for a £25M to £30M valuation within the next two to three years.

Exit Strategy
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Location

LONDON

Gallery