This funding round has closed
Role Models has had enormous success nurturing character in children. The company has grown sales to £700k, providing pioneering Creative Childcare and Life Skills courses.
400% of minimum goal raised
Lead investor: Mark Nelson-Smith |
Minimum Target £ 120,000 |
Minimum investment amount £ 1,000 |
Maximum Target £ 750,000 |
Maximum investment amount £ 500,000 |
Role Models wants to inspire a generation of children to become the very best they can be through their relationships, their well-being and their own sense of purpose. Role Models believes in prevention whilst young, not cure later. The company will do this by teaching at least a million children worldwide how to communicate well, collaborate effectively, think critically, solve problems creatively and lead brilliantly so that they can shape their future and those around them.
UK Life Skills Courses
- Exciting 5 day holiday courses for UK and international students, focused on specific life skills such as resilience, leadership, collaboration and creative problem solving. Day and residential options reinforced through online content.
International Life Skills Courses
- Similar content to UK courses, focused on specific life skills, delivered in locations in China and the Gulf region with local partners and online content.
Animated Life Skills Content – in development stage
Sold to schools, this will be a series of 40-60 minute Life Skills sessions starting with a cartoon animation depicting a scenario followed by discussion topics and group activities.
- Too many schools are overly focused on academic education.
- Child mental health problems are increasing - a major concern for parents & schools
- Artificial Intelligence is seen as a threat to jobs; the best way to out-compete is human skills
- Global employers surveyed by World Economic Forum agree strongly
Creative Childcare:
£16.50 - £25 per hour + £20 per month membership
23% gross margin
Life Skills Courses:
From £395 to £2,500 per course
50-70% gross margin when full
Future examples – subscription paid by parents
Life Skills webinars advance subscriptions:
10 x 30 minute weekly sessions: £200
80%+ gross margin when full
Animated content:
Average of £450 per year per school
Estimated 70%+ gross margin
Online animation package: £150 / year per user
UK Life Skills Courses
- Exciting 5 day holiday courses for UK and international students, focused on specific life skills such as resilience, leadership, collaboration and creative problem solving. Day and residential options reinforced through online content.
International Life Skills Courses
- Similar content to UK courses, focused on specific life skills, delivered in locations in China and the Gulf region with local partners and online content.
Animated Life Skills Content – in development stage
Sold to schools, this will be a series of 40-60 minute Life Skills sessions starting with a cartoon animation depicting a scenario followed by discussion topics and group activities.
- Too many schools are overly focused on academic education.
- Child mental health problems are increasing - a major concern for parents & schools
- Artificial Intelligence is seen as a threat to jobs; the best way to out-compete is human skills
- Global employers surveyed by World Economic Forum agree strongly
Creative Childcare:
£16.50 - £25 per hour + £20 per month membership
23% gross margin
Life Skills Courses:
From £395 to £2,500 per course
50-70% gross margin when full
Future examples – subscription paid by parents
Life Skills webinars advance subscriptions:
10 x 30 minute weekly sessions: £200
80%+ gross margin when full
Animated content:
Average of £450 per year per school
Estimated 70%+ gross margin
Online animation package: £150 / year per user