This funding round has closed
Rotor is a new technology for creating promotional videos in minutes
215% of minimum goal raised
![]() |
Lead investor: Ascension Ventures |
Minimum Target £ 150,000 |
Minimum investment amount £ 500 |
Maximum Target £ 375,027 |
Maximum investment amount £ 0 |
Rotor is a cloud-based tool for creating promotional videos quickly and easily. There’s no need to download anything and videos can be completed in just a few steps, sometimes in as little as 15 minutes. We have a selection of high-quality stock clips, effective algorithms to cut and edit videos so you don't have to, and cool visual effects to make the videos compelling. Rotor is fast, inexpensive and simple to use.
Rotor can create all types of promotional videos – demo videos, event and business promos, music videos, live videos. We are starting with the music industry, so we are working on event promos, music and record label promos, music videos and live event videos. The user logs into the Rotor website, loads in their song (mp3, wav etc.), chooses a video style template from our catalogue, loads in their clips (either their own clips or clips from our free stock library) and clicks ‘Create’. Rotor creates a preview of their video in about 3-5 minutes. If they like the preview, they can buy the high resolution version – starting at £5 and up to £25 for full HD. Otherwise, they can try again.
Video is becoming the most engaging and most consumed type of content there is. It’s a powerful form of communication. Videos are being sent on snapchat, musicians and businesses are on Instagram, audiences are being identified with video on Facebook, Twitter and YouTube – and now music and video are the same thing.
47% of visitors to YouTube are there to watch music videos and music channels are the fastest growing of all channels - even surpassing games!
Now - everybody needs video content to engage audiences, to market themselves, to promote themselves and this is particularly true for the music industry. It's got to be every week, every month - this takes a lot of time and money.
We are currently selling our service through individual purchases. The customer creates a low-resolution preview of their video and if they like it, they can buy the higher resolution version. We have prices at £5, £10, £20 and £25. The average spend per transaction is £16.90. We will be implementing a tiered subscription model.
We also have a high repurchase rate - the technology changes behaviour of users (users make different version for the same song, make more music videos):
For example, Sony Music has purchased eight videos in a week,
Robbie Rivera purchased seven videos in two weeks and one third of users made two or more purchases and 5% of users bought five or more videos.
Rotor can create all types of promotional videos – demo videos, event and business promos, music videos, live videos. We are starting with the music industry, so we are working on event promos, music and record label promos, music videos and live event videos. The user logs into the Rotor website, loads in their song (mp3, wav etc.), chooses a video style template from our catalogue, loads in their clips (either their own clips or clips from our free stock library) and clicks ‘Create’. Rotor creates a preview of their video in about 3-5 minutes. If they like the preview, they can buy the high resolution version – starting at £5 and up to £25 for full HD. Otherwise, they can try again.
Video is becoming the most engaging and most consumed type of content there is. It’s a powerful form of communication. Videos are being sent on snapchat, musicians and businesses are on Instagram, audiences are being identified with video on Facebook, Twitter and YouTube – and now music and video are the same thing.
47% of visitors to YouTube are there to watch music videos and music channels are the fastest growing of all channels - even surpassing games!
Now - everybody needs video content to engage audiences, to market themselves, to promote themselves and this is particularly true for the music industry. It's got to be every week, every month - this takes a lot of time and money.
We are currently selling our service through individual purchases. The customer creates a low-resolution preview of their video and if they like it, they can buy the higher resolution version. We have prices at £5, £10, £20 and £25. The average spend per transaction is £16.90. We will be implementing a tiered subscription model.
We also have a high repurchase rate - the technology changes behaviour of users (users make different version for the same song, make more music videos):
For example, Sony Music has purchased eight videos in a week,
Robbie Rivera purchased seven videos in two weeks and one third of users made two or more purchases and 5% of users bought five or more videos.