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Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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THEFOODMARKET.COM - Investment Opportunity

TheFoodMarket.com is a ‘for good’ platform connecting SMEs who produce or sell high quality food with discerning consumers. They champion ethical businesses, supply chains and natural ingredients. Launched in 2016, they’ve seen triple digit annual growth in sales and have grown their merchant community by over 100 businesses in the past 12 months. Their investors to date include the founders of hugely successful business such as MoneySupermarket.com, feelunique.com, Play.com and TalDepot.com (a major online US grocer). They are now scaling up the business with this investment round and have commitments from existing investors.

THE IDEA
Products & Services

TheFoodMarket.com is a platform, facilitating e-commerce product sales by merchants to consumers. They attract the traffic, then the transactions take place on their platform and the merchants deliver the orders directly to customers. They support merchants with onboarding their products to the platform and plan to offer further services to them to address a broader range of their needs.

Problem Solved

Food is a highly fragmented market, which can make it challenging for both consumers and smaller producers to find each other. There’s a vast array of high quality foods to discover outside supermarkets yet not everyone has access to farmers’ markets, delis and food halls. TheFoodMarket.com brings consumers seeking specialist gourmet and health food products together with what they believe to be the best producers around, for a single checkout experience.

The team at TheFoodMarket.com curates their merchant community - only natural and organic ingredients are permitted. This provides convenience to the growing number of consumers mindful of food quality and looking for more transparency.

Revenue Model

As a platform for merchants to sell directly to consumers, TheFoodMarket.com is effectively offering a service to merchants. For this, they charge a commission on total order value. This has the main active revenue stream to date, with new streams being introduced at the moment, including advertising. They will also introduce services for merchants and partners from 2019.

Exit Strategy

The team at TheFoodMarket.com are focused on building the valuation of the business for a successful exit. They’re building valuation primarily through audience size and quality, content, IP and sales levels/consistent KPI improvement. A trade sale would be the most likely scenario, in which a target exit valuation of £39m in 4 years equates to 1 x turnover at point of exit, based on current financial projections. This would result in a target return of x14 on investment.

Minimum Target £ 250,000 Maximum Target £ 506,756 Minimum investment amount £ 10,000 Maximum investment amount £ 499,517
Share On Website Visit site Location LONDON
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  • (TheFoodMarket.com) gallery
  • (TheFoodMarket.com) gallery
  • (TheFoodMarket.com) gallery

The Idea

Products & Services

TheFoodMarket.com is a platform, facilitating e-commerce product sales by merchants to consumers. They attract the traffic, then the transactions take place on their platform and the merchants deliver the orders directly to customers. They support merchants with onboarding their products to the platform and plan to offer further services to them to address a broader range of their needs.

Problem Solved

Food is a highly fragmented market, which can make it challenging for both consumers and smaller producers to find each other. There’s a vast array of high quality foods to discover outside supermarkets yet not everyone has access to farmers’ markets, delis and food halls. TheFoodMarket.com brings consumers seeking specialist gourmet and health food products together with what they believe to be the best producers around, for a single checkout experience.

The team at TheFoodMarket.com curates their merchant community - only natural and organic ingredients are permitted. This provides convenience to the growing number of consumers mindful of food quality and looking for more transparency.

Revenue Model

As a platform for merchants to sell directly to consumers, TheFoodMarket.com is effectively offering a service to merchants. For this, they charge a commission on total order value. This has the main active revenue stream to date, with new streams being introduced at the moment, including advertising. They will also introduce services for merchants and partners from 2019.

Exit Strategy

The team at TheFoodMarket.com are focused on building the valuation of the business for a successful exit. They’re building valuation primarily through audience size and quality, content, IP and sales levels/consistent KPI improvement. A trade sale would be the most likely scenario, in which a target exit valuation of £39m in 4 years equates to 1 x turnover at point of exit, based on current financial projections. This would result in a target return of x14 on investment.

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