Lux Rewards

Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

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In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

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If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

I Agree

Not Now

LUX REWARDS

The "Air Miles" of the restaurant world: the LUX mobile app provides luxury rewards to frequent corporate diners by connected them with high-quality restaurants and bars.

£ 66,684

0 Days left

111% of minimum goal raised

Neil Langmead

Minimum Target

£ 60,000

Minimum investment amount

£ 1,500

Maximum Target

£ 152,220

Maximum investment amount

£ 150,000

Investment Opportunity

The "Air Miles" of the restaurant world. LUX connects frequent diners using corporate expenses with high-quality restaurants and bars through their free mobile app. Users collect points for their dining spend and can spend these on a range of premium rewards: luxury experiences, in-restaurant rewards, Avios points & charity donations. For restaurants & bars, LUX helps to attract higher spending customers and incentivise repeat spending. Lux are a cost-effective marketing solution that enhances their brand. LUX is revenue generating. They launched in Bath in Feb 2017. Since then, over 25 venues and over 1,700 users have joined. Over £35k spent from over 600 transactions made by LUX users.

THE IDEA

Products & Services

The LUX app is free to download and the main focus is on the corporate expenses market. It allows customers to discover high quality restaurants and bars nearby. They can then earn points for dining and use these points to purchase luxury rewards.

The current process in the restaurant is that the app generates a unique 4 digit code. The user shows this to the waiter, who then adds it into the system. Points are automatically added. In the future, they are planning to introduce a NFC contactless feature, that will further streamline this process.

The app includes geo-fenced push notifications and allows users to filter restaurants by location/cuisine/availability.

Problem Solved

Hotels, airlines and credit cards all have reward schemes to attract and retain affluent and corporate consumers. However, there is no opportunity for customers to be rewarded for dining. Restaurants are crying out for high spending customers during midweek but do not want to offer discounts that would devalue their brand. The restaurant promotion market is heavily discount focused, but affluent and corporate consumers are not motivated by a discount offer. They want a higher quality dining experience and often dine on expenses.

Revenue Model

LUX users pay full price at the restaurant or bar (no discount). LUX then charges between 5-15% commission (average 12%) of the total bill from the restaurant. This provides LUX with a very high revenue potential. For example, in one of their restaurants they have had one transaction that was over £3,000 and they took 15%. This earned LUX over £400 in a single use. Imagine the potential over lifetime use. Restaurants are incentivised to pay higher commission as LUX give them the following benefits: better visibility as they are featured higher up the app, double or triple points are displayed next to their restaurant on the list making them more likely to be chosen and repeatedly used.