The mining and processing of coloured gems is a multibillion-dollar international industry. Despite the high profile, an ethical, sustainable mine-to-market supply chain for these materials is a high priority to reduce the impact on the physical environment and quality of life for labourers. The mission is to deliver precious gemstones and bespoke jewellery to business and retail markets in an ethical and cost effective way, while ensuring integrity of the products, from mine to retail market, with a fair trade approach. One of the key USPs is a hybrid proposal to an often impersonal buying journey - achieved with a consultative based sales process and personalised 'click & buy'.
Interview with London DE's Founder and CEO Philip Spencer
The main target retail market encompasses the mid-to-high price range Millennial and Generation X consumers. These buyers are increasingly digitally savvy and adept at finding a good deal, especially via referrals and strong reviews on social media and review platforms, such as Trustpilot. The leading products include bespoke engagement rings, wedding rings, bespoke and ready-to-wear jewellery, loose gems, watches, cufflinks and accessories.
London DE encourages clients to visit us at the workshop in Hatton Garden, wherever possible, and interact with more remote customers by phone, email and digital means, as well as offering full e-commerce functionality via the interactive website.
The coloured gemstone market is one of the last unconsolidated global industries, relying on lengthy fragmented supply chains and artisanal mining operations. Demand for emeralds and in fact all coloured gemstones has risen substantially over the past decade, generating significant tail-winds in our sector. As production has stepped up since 2015, in response to burgeoning demand, the rate of growth has steadied but continued nonetheless. Coloured stones are very much in vogue with the major fine jewellery designers and
retailers around the world. A significant amount of this demand has been driven by the Asia-Pacific market.
London DE minimises the amount of stock held and do not operate retail premises. This enables the company to channel investment into marketing, advertising and PR in order to build and maintain the brand and reputation, whilst minimising overheads. The international focus reduces the systemic risks associated with operating in a single region, mitigating some of the challenges presented by Brexit.
Our customer base includes retail and trade clients, to whom we supply loose gemstones, ready-to-wear and bespoke jewellery.
Due to our joined-up approach, we're highly flexible and adaptable, allowing us to deal with small retailers and consumers as well as larger institutions.
The main target retail market encompasses the mid-to-high price range Millennial and Generation X consumers. These buyers are increasingly digitally savvy and adept at finding a good deal, especially via referrals and strong reviews on social media and review platforms, such as Trustpilot. The leading products include bespoke engagement rings, wedding rings, bespoke and ready-to-wear jewellery, loose gems, watches, cufflinks and accessories.
London DE encourages clients to visit us at the workshop in Hatton Garden, wherever possible, and interact with more remote customers by phone, email and digital means, as well as offering full e-commerce functionality via the interactive website.
The coloured gemstone market is one of the last unconsolidated global industries, relying on lengthy fragmented supply chains and artisanal mining operations. Demand for emeralds and in fact all coloured gemstones has risen substantially over the past decade, generating significant tail-winds in our sector. As production has stepped up since 2015, in response to burgeoning demand, the rate of growth has steadied but continued nonetheless. Coloured stones are very much in vogue with the major fine jewellery designers and
retailers around the world. A significant amount of this demand has been driven by the Asia-Pacific market.
London DE minimises the amount of stock held and do not operate retail premises. This enables the company to channel investment into marketing, advertising and PR in order to build and maintain the brand and reputation, whilst minimising overheads. The international focus reduces the systemic risks associated with operating in a single region, mitigating some of the challenges presented by Brexit.
Our customer base includes retail and trade clients, to whom we supply loose gemstones, ready-to-wear and bespoke jewellery.
Due to our joined-up approach, we're highly flexible and adaptable, allowing us to deal with small retailers and consumers as well as larger institutions.