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Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

  • £ 40,047 FUNDED SO FAR (40.05 %)
  • £ 200,000 MAXIMUM TARGET
  • 13.35% EQUITY
  • 0 DAYS
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NUTRI-GENETIX - Investment Opportunity

NGX sits at the sweet spot of three major consumer trends: 1) a dramatic rise in DNA testing 2) a booming fitness industry and 3) accelerating demand for personalisation and the company’s vision is to become the world's leading provider of personalised nutrition products to the sports and fitness industry. NGX is led by a strong and experienced team of successful serial entrepreneurs (with 2 health businesses and 1 consumer marketing business built to successful exit) and experts in health and wellness industry. The team have assembled a world class advisory board, comprising the world's leading professors in nutrigenetics and a former director from the UK’s fastest growing nutrition brand

THE IDEA
Products & Services

NGX is the holy grail to the health and fitness industry: convenient, genetically personalised nutrition available to the masses at only a small price premium to current competing meal replacements ( ~20p more expensive per serving). Each blend contains zero sugar (unlike the majority of meal replacement & slimming shakes) and is made using high quality natural ingredients that all of 100 strong test group of consumers reported to enjoy either equally to, or more than (majority of responses) incumbent meal replacements. Customers also receive an easy to digest genetic test report that of their results and recommendations for improving their fitness and wellbeing.

Problem Solved

Insights provided by genetic testing reveal that we all process and metabolise nutrients very differently and as a consequence, we all need to consume different amounts of each nutrient to hit our personal nutrition targets. However, for people who live busy lives, it is simply not possible to freshly prepare their recommended daily portions of, for eg, 4.5 carrots, 2.2 broccoli sticks, 5 parsnips, 1.5 apples, 0.5 bananas etc. at 3 specific times during the day in order to optimise their daily nutrition. NGX makes this whole process easy and convenient, by blending all these ingredients into a simple food powder that can be taken as healthy breakfast replacement or daytime snack.

Revenue Model

NGX is a subscription business. Customers initially order a starter pack for £199 that includes their DNA test, the report, their first month of nutrition, a flavour pack and a post workout recovery PowerPack (to compare, competitor DNA tests and a one month supply of standard nutrition costs ~£150 and ~£85 respectively). NGX outsources the DNA testing, supplement manufacture and distribution with partners who are set up to scale. As the business grows, gross margins will increase from the current 70% mark. Additional future revenue streams will be realised by extending the product lines and selling aggregated, anonymised data.

Exit Strategy
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Minimum Target £ 100,000 Maximum Target £ 200,000 Minimum investment amount £ 10,000 Maximum investment amount £ 100,000
Share On Website Visit site Location BRIGHTON
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The Idea

Products & Services

NGX is the holy grail to the health and fitness industry: convenient, genetically personalised nutrition available to the masses at only a small price premium to current competing meal replacements ( ~20p more expensive per serving). Each blend contains zero sugar (unlike the majority of meal replacement & slimming shakes) and is made using high quality natural ingredients that all of 100 strong test group of consumers reported to enjoy either equally to, or more than (majority of responses) incumbent meal replacements. Customers also receive an easy to digest genetic test report that of their results and recommendations for improving their fitness and wellbeing.

Problem Solved

Insights provided by genetic testing reveal that we all process and metabolise nutrients very differently and as a consequence, we all need to consume different amounts of each nutrient to hit our personal nutrition targets. However, for people who live busy lives, it is simply not possible to freshly prepare their recommended daily portions of, for eg, 4.5 carrots, 2.2 broccoli sticks, 5 parsnips, 1.5 apples, 0.5 bananas etc. at 3 specific times during the day in order to optimise their daily nutrition. NGX makes this whole process easy and convenient, by blending all these ingredients into a simple food powder that can be taken as healthy breakfast replacement or daytime snack.

Revenue Model

NGX is a subscription business. Customers initially order a starter pack for £199 that includes their DNA test, the report, their first month of nutrition, a flavour pack and a post workout recovery PowerPack (to compare, competitor DNA tests and a one month supply of standard nutrition costs ~£150 and ~£85 respectively). NGX outsources the DNA testing, supplement manufacture and distribution with partners who are set up to scale. As the business grows, gross margins will increase from the current 70% mark. Additional future revenue streams will be realised by extending the product lines and selling aggregated, anonymised data.

Exit Strategy
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You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
You have to log in or register to see this information.
  • £ 40,047 FUNDED SO FAR (40.05 %)
  • £ 200,000 MAXIMUM TARGET
  • 13.35% EQUITY
  • 0 DAYS
  • SIGN IN TO SEE MORE
40%