Compliance Team
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Compliance Team
Angels Den
cl@angelsden.com

PLAYIN CHOC

B Corp certified, multi-award winning UK manufacturer, of organic vegan chocolate and plastic free toys. We are a challenger brand to Kinder Surprise who has sold 30 billion eggs.

£ 0
73 Days left

0% of minimum goal raised

Seeking
Lead investor:

Minimum Target

£ 300,000

Minimum investment amount

£ 300,000

Maximum Target

£ 1,000,000

Maximum investment amount

£ 999,999

Investment Opportunity

PLAYin CHOC has won over 40 international awards since launch in 2018 including: World's Best Plant Based Chocolate 2022; Great Taste Producer 2022; Best Children's Product Travel Retail Awards 2024; Gold Best Vegan Milk Chocolate at the International Chocolate Salon in 2024, 2023, 2022 and 2021. The company manufactures chocolate and assembles and ships its products from its facility in Uxbridge, Greater London since September 2019. From here it supplies the UK and multiple export markets. To date the company has sold over 2 million units and now stands on the cusp of significant growth in multiple active routes to market including: UK retail, EU retail, online, travel, offices & schools.

THE IDEA
Products & Services

The company has 25 SKUs which are predominantly made up of its world first ToyChoc Box range of organic, allergen-free and plastic-free chocolate and toy gifts for children. There are 6 main ranges including: Endangered Animals, Woodland Animals, Sea Animals, Dinosaurs, Rabbits and Christmas characters, containing 84 plastic-free surprise toys to assemble, collect and learn about. There are different pack sizes of singles, 3 packs, 6 packs and 18 packs, plus seasonal Advent Calendars. In addition to this are a range of vegan milk and dark chocolates without toys in different pack sizes of 30g, 60g and 100g formats.
The products are have won over 40 international awards to date.

Problem Solved

Previous to this Kinder Surprise was the most notable every day chocolate and toy gift available for children but excluded children who required a dairy free or soy free option, or parents that required a plastic free or a lower sugar option. PLAYin CHOC ToyChoc Box caters to all children including those with food allergies or intollerances and to all parents including those who are mindful of single use plastic waste, healthier treats which are organic and lower in refined sugars, educational treats which encourage awareness about the natural world and ethical treats made without the use of child slave labour.

Revenue Model

The majority of the company's turnover is invoiced B2B revenue, with a small proportion coming online B2C from its own shopify website and Amazon. The company has multiple active routes to market which include:
UK retail - notable listings include: Tesco, Greene King, Coop, Asda.
EU retail - notable listings include: DM Drogerie Markt, Alnatura.
Other export markets - USA, Canada, EU, Gulf.
Online - notable listings: Ocado, Amazon vendor, Faire B2B market place.
Travel, hotel and theme parks - notable listings: Paulton's Park, Merlin Entertainment, Gategroup.
Offices, corporate gifts and schools.
The company can increase its revenue through more listings and investing in marketing.

Exit Strategy
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The Idea

Products & Services

The company has 25 SKUs which are predominantly made up of its world first ToyChoc Box range of organic, allergen-free and plastic-free chocolate and toy gifts for children. There are 6 main ranges including: Endangered Animals, Woodland Animals, Sea Animals, Dinosaurs, Rabbits and Christmas characters, containing 84 plastic-free surprise toys to assemble, collect and learn about. There are different pack sizes of singles, 3 packs, 6 packs and 18 packs, plus seasonal Advent Calendars. In addition to this are a range of vegan milk and dark chocolates without toys in different pack sizes of 30g, 60g and 100g formats.
The products are have won over 40 international awards to date.

Problem Solved

Previous to this Kinder Surprise was the most notable every day chocolate and toy gift available for children but excluded children who required a dairy free or soy free option, or parents that required a plastic free or a lower sugar option. PLAYin CHOC ToyChoc Box caters to all children including those with food allergies or intollerances and to all parents including those who are mindful of single use plastic waste, healthier treats which are organic and lower in refined sugars, educational treats which encourage awareness about the natural world and ethical treats made without the use of child slave labour.

Revenue Model

The majority of the company's turnover is invoiced B2B revenue, with a small proportion coming online B2C from its own shopify website and Amazon. The company has multiple active routes to market which include:
UK retail - notable listings include: Tesco, Greene King, Coop, Asda.
EU retail - notable listings include: DM Drogerie Markt, Alnatura.
Other export markets - USA, Canada, EU, Gulf.
Online - notable listings: Ocado, Amazon vendor, Faire B2B market place.
Travel, hotel and theme parks - notable listings: Paulton's Park, Merlin Entertainment, Gategroup.
Offices, corporate gifts and schools.
The company can increase its revenue through more listings and investing in marketing.

Exit Strategy
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Website

playinchoc.com

Location

LEIGH ON SEA