Tomasz Freier

Head of Compliance
Angels Den

Dear User,

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018.

We would like to ensure you that your personal data is safe with us. Please read the details regarding the processing of your personal data and if you agree with the processing as described below, please click the ‘I agree’ button.

Please be informed that you can withdraw this consent at any time.

1) What data are we talking about?

We are disclosing details regarding the processing of personal data that is collected within our calls and in connection with your use of Angels Den’s platform, Websites and other functionalities of Angels Den, including those saved in cookies files.

2) Who will be the controller of your data?

Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.

3) Why do we want to process your data?

We process this data for the purposes described in our Privacy Policy, including:
- compliance with any legal requirements and obligations,
- ensuring that content from our Website is presented in the most effective manner for you,
- marketing purposes,
- providing you with our services (including the completion and support of immediate activity required to provide you with information and deliver products and/or services that you request and to deliver any contracts entered into with you), or
- as otherwise explained in this privacy policy or by any communication by us.
Where you have explicitly consented to be contacted for such purposes, we use your personal data to provide information on our new and existing products and services.

4) To whom can we transfer data?

In accordance with applicable law, we may transfer your data to entities processing it at our request, e.g. marketing agencies, subcontractors of our services and entities authorized to obtain data under applicable law, e.g. courts or law enforcement agencies - of course only if they submit a request based on an applicable legal basis. Furthermore, we will transfer your data to Trusted Partners outside the European Union – to the USA – under the EU-U.S. Privacy Shield Framework.

5) What are your rights to your data?

You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

6) Use of cookies

We use cookies to give you the best experience on our Website. This means that we have placed cookies on your device. If you continue without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our Website. More information can be found in our Privacy Policy.

In connection with the above, I agree to the processing of my personal data by Angels Den and its Trusted Partners. I confirm that I understand that my personal data is being collected as part of my phone calls, use of AD’s online platform, Websites, and other functionalities of AD, including the data saved in cookie files. I also consent to profiling in order to allow Angels Den and its Trusted Partners the provision of better services (including for analytical purposes). Your data will only be processed on a valid lawful basis in accordance with applicable data protection laws. The processing of your personal data for marketing purposes (including statistical analysis) by AD is based on the firm's legitimate interest. The processing for marketing purposes by our Trusted Partners is only possible if we receive your freely given consent. We will also process your personal data to fulfil our contractual obligations to you as contained in AD’s Terms and Conditions of the use of our Website and services. Therefore, this data will be processed on another lawful basis – ‘contract’. We will also process your data to comply with our legal obligations for our Service (such as anti money laundering and know your customer requirements), which is also a valid lawful basis in accordance with applicable data protection laws.

Expressing this consent is voluntary and you can withdraw at any time.

If you have any doubts or questions about the use of your personal data, please do not hesitate to contact me via email. I’m happy to assist.

Tomasz Freier

Head of Compliance
Angels Den
tom@angelsden.com

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CURRIKULA

Currikula's mission is to be the number one essay writing platform for students. Their plan is to help students throughout the entire essay adventure, integrating the entire process into a fluid, data driven experience. By tying the whole experience together, they will provide solutions that no other product or competitor can. Their approach began with building features to assist students at the end of the essay writing stage; including tailored feedback, analytics, and referencing features. They started at the end of the essay so they could gather data about the writing process and gain valuable information for when they approach the earlier stages of essay writing.

THE IDEA
Products & Services

Currikula currently has the following features: Feedback, Analytics, Smart Source, and Bibliography Builder. Feedback analyses the essay and provides suggestions on over 22 different elements for each paragraph. Analytics provides useful statistics about the essay; including the word clouds, readability, and tone analysis, allowing the student to make informed decisions when editing. Referencing features Smart Source and Bibliography Builder help users with their bibliography by finding extra references and formatting the full reference list. Currikula’s development plan includes a full writing solution that helps the student from the beginning of their essay all the way to submission.

Problem Solved

Getting good grades at university is hard. Standards for essay writing have increased and employers grade criteria has increased. This has led to coursework being considered as the most stressful aspect of university in the UK. Students use a variety of free and paid services ranging from quick citation generators, plagiarism checkers, grammar checkers, essay banks, and essay mills. No legitimate solution covers the full adventure of the essay, from beginning research to submission, which is what many students want and are willing to pay for. It is Currikula’s mission to create this solution, beginning with referencing, insights, and bespoke feedback.

Revenue Model

Currikula employs a freemium model where referencing features and analytics are free, while feedback requires payment. At the moment a student can either create a pro account with a recurring quarterly subscription of £19.99 which unlocks feedback for every essay they upload during their subscription or a one-off upgrade on an essay which is £3.99. Pricing is competitive and currently below several academic services in their market area (Easybib, Bibme, Writecheck, Grammarly) and they are currently exploring additional revenue models including marketing to parents and directly to A-Level colleges in order to seed the user base before they get to university.

Exit Strategy

Currikula intends to exit through an acquisition due to two main factors; mass consolidation in the EdTech sector creates a positive environment for acquisitions over IPO or other exit avenues and owning data and IP that will provide extra value to an acquirer than solely revenue and profit. Larger education companies are constantly innovating to improve their offerings and achieve this by acquisitions; over 80 acquisitions in EdTech happened in 2017 versus 3 IPO's. The acquisition market is well diversified with companies such as Chegg and Turnitin acquiring early stage startups (less than 5 years old), and corporations like Pearson, Blackboard, and Elsevier acquiring more mature startups.

Minimum Target £ 130,000 Maximum Target £ 329,892 Minimum investment amount £ 25,000 Maximum investment amount £ 330,000
Share On Website Visit site Location LONDON
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The Idea

Products & Services

Currikula currently has the following features: Feedback, Analytics, Smart Source, and Bibliography Builder. Feedback analyses the essay and provides suggestions on over 22 different elements for each paragraph. Analytics provides useful statistics about the essay; including the word clouds, readability, and tone analysis, allowing the student to make informed decisions when editing. Referencing features Smart Source and Bibliography Builder help users with their bibliography by finding extra references and formatting the full reference list. Currikula’s development plan includes a full writing solution that helps the student from the beginning of their essay all the way to submission.

Problem Solved

Getting good grades at university is hard. Standards for essay writing have increased and employers grade criteria has increased. This has led to coursework being considered as the most stressful aspect of university in the UK. Students use a variety of free and paid services ranging from quick citation generators, plagiarism checkers, grammar checkers, essay banks, and essay mills. No legitimate solution covers the full adventure of the essay, from beginning research to submission, which is what many students want and are willing to pay for. It is Currikula’s mission to create this solution, beginning with referencing, insights, and bespoke feedback.

Revenue Model

Currikula employs a freemium model where referencing features and analytics are free, while feedback requires payment. At the moment a student can either create a pro account with a recurring quarterly subscription of £19.99 which unlocks feedback for every essay they upload during their subscription or a one-off upgrade on an essay which is £3.99. Pricing is competitive and currently below several academic services in their market area (Easybib, Bibme, Writecheck, Grammarly) and they are currently exploring additional revenue models including marketing to parents and directly to A-Level colleges in order to seed the user base before they get to university.

Exit Strategy

Currikula intends to exit through an acquisition due to two main factors; mass consolidation in the EdTech sector creates a positive environment for acquisitions over IPO or other exit avenues and owning data and IP that will provide extra value to an acquirer than solely revenue and profit. Larger education companies are constantly innovating to improve their offerings and achieve this by acquisitions; over 80 acquisitions in EdTech happened in 2017 versus 3 IPO's. The acquisition market is well diversified with companies such as Chegg and Turnitin acquiring early stage startups (less than 5 years old), and corporations like Pearson, Blackboard, and Elsevier acquiring more mature startups.

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