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26%
THE WHOLELEAF COMPANY

The Wholeleaf Company is a natural products brand. Currently we design and market a range of sustainable, biodegradable disposable plates and bowls for use at events, weddings, festivals etc. We sell B2C online and B2B offline and online. Our B2B clients tend to be caterers, street food vendors and distributors of catering products.

THE IDEA
Products & Services

The Wholeleaf Co. designs and markets Wholeleaf Palm Leaf Plates - a range of sustainable, compostable, attractive, single use plates and bowls made from nothing but naturally shed waste palm leaves. We also design bespoke dishes; For example we designed a tennis racquet shaped plate for Wimbledon last year. Bigtree Packaging Ltd also owns Bigtree Tableware, an online shop for eco friendly disposables and sustainable catering products for chefs and consumers.

Problem Solved

Globally, we use 1 Trillion disposable plates, bowls, cups and cutlery every year. Caterers, food outlets and consumers now want to be seen to be doing the right thing and helping to reduce this serious problem. Other Bio disposables look like non-bio disposables and are often difficult to recycle or compost. Wholeleaf Palm Leaf Plates are clearly natural and 'green' yet physically superior to other disposables and compost as easily as any other leaf making them the perfect choice for many food vendors and consumers alike as an alternative to other disposables or, due to their sturdiness and interesting appearance, as an alternative to china crockery for large events.

Revenue Model

The Business is B2B online and offline and B2C online. The typical online customer is split between private consumers for weddings/barbecues/parties and small catering companies.
B2B customers are large caterers, Foodservice distributors and Retailers. Online Gross margins are approx 70% and B2B gross margins are approx 40% with overall gross margins being 50%+.

The disposables industry is active in terms of buyouts. We anticipate an exit via trade sale.

Exit Strategy

The disposables industry is active in terms of buyouts. We anticipate an exit via trade sale.

Minimum Target £ 50,000 Maximum Target £ 250,020 Minimum Investment £ 800 Maximum Investment £ 250,000
Share On Website Visit site Location KENSINGTON
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Gallery

The Idea

Products & Services

The Wholeleaf Co. designs and markets Wholeleaf Palm Leaf Plates - a range of sustainable, compostable, attractive, single use plates and bowls made from nothing but naturally shed waste palm leaves. We also design bespoke dishes; For example we designed a tennis racquet shaped plate for Wimbledon last year. Bigtree Packaging Ltd also owns Bigtree Tableware, an online shop for eco friendly disposables and sustainable catering products for chefs and consumers.

Problem Solved

Globally, we use 1 Trillion disposable plates, bowls, cups and cutlery every year. Caterers, food outlets and consumers now want to be seen to be doing the right thing and helping to reduce this serious problem. Other Bio disposables look like non-bio disposables and are often difficult to recycle or compost. Wholeleaf Palm Leaf Plates are clearly natural and 'green' yet physically superior to other disposables and compost as easily as any other leaf making them the perfect choice for many food vendors and consumers alike as an alternative to other disposables or, due to their sturdiness and interesting appearance, as an alternative to china crockery for large events.

Revenue Model

The Business is B2B online and offline and B2C online. The typical online customer is split between private consumers for weddings/barbecues/parties and small catering companies.
B2B customers are large caterers, Foodservice distributors and Retailers. Online Gross margins are approx 70% and B2B gross margins are approx 40% with overall gross margins being 50%+.

The disposables industry is active in terms of buyouts. We anticipate an exit via trade sale.

Exit Strategy

The disposables industry is active in terms of buyouts. We anticipate an exit via trade sale.

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